What's included

• Research

  - Researching Competitors - Creating 2 Moodboards to understand design direction

• Logo Suite

  - Primary Logo (The main logo used by the brand) - Secondary Logo (Mostly a vertical logo that can be used instead of the primary logo when needed) - Brand Mark (A symbol that represents the brand. Can fit in a circular shape like a profile picture)

• Brand Assets

  - Color Palette (A brand color palette that speaks to the consumers) - Brand Fonts (Fonts that you can use on social media, business cards, website etc.)