What's included

• Research

  - Researching Competitors - Creating 3 Moodboards to understand design direction

• Logo Suite

  - Primary Logo (The main logo used by the brand) - Secondary Logo (Mostly a vertical logo that can be used instead of the primary logo when needed) - Brand Mark (A symbol that represents the brand. Can fit in a circular shape like a profile picture)

• Brand Assets

  - Color Palette (A brand color palette that speaks to the consumers) - Brand Illustrations (Shapes that convey the brand's personality that will be used everywhere to make the brand recognizable) - Brand Pattern (A pattern that serves the same purpose as the illustrations) - Brand Fonts (Fonts that you can use on social media, business cards, website etc.)

• Social Media

  - 9 Instagram Posts (Creating a theme, content and templates for 9 posts) - 3 Reel Ideas (Research on trends to suggest reel and tik tok ideas) - Instagram Highlight Covers (Making your brand identity cohesive by creating covers for story highlights)

• Additional

  - Brand mockups (To showcase the brand in real life. This includes business cards, packaging and other mockups)