Complete Brand Visual Identity Package by Pedro Vieira

Complete Brand Visual Identity Package

Pedro Vieira

Starting at

3,500

About this service

Summary

Whether you're establishing a new brand or revitalising an existing one, this comprehensive package offers a complete suite of services to elevate and reinforce your brand identity across all touchpoints.

It includes:

logo variationsan

expanded color palette

detailed typography recommendations

an iconography set

imagery style guidelines

up to 10 brand applications.

Comprehensive Brand Guidelines Document

Tailored for businesses of all sizes seeking a polished and consistent brand identity that resonates with the brand's audience.

Process

Complete Branding Package Process

Before we dive into the details, it's important to note that your active participation is crucial to the success of this project. Throughout the process, we'll ensure schedule alignment and seek your approval at key milestones to keep the project on track and aligned with your vision.

Step 1: Brief/Interview

We'll start by delving deep into your brand's essence. Through our conversations and interviews, we'll uncover your brand's goals, values, target audience, and the perception you want to cultivate. This will allow us to craft a comprehensive brief outlining the project scope, objectives, key messaging, and brand attributes.

Step 2: Desktop Research

Next, we'll conduct thorough desktop research to gather insights into your brand. This includes examining your brand's history, analyzing user reviews, benchmarking against competitors, understanding your brand's positioning in the market, and conducting a visual identity analysis. This research will give us a comprehensive understanding of your brand's strengths, weaknesses, and opportunities for improvement.

Step 3: Space Research (if applicable)

If your brand operates in a physical space, we'll explore it thoroughly. By understanding the actual environment, such as your retail stores or office spaces, we can identify opportunities to enhance the brand experience and create memorable interactions with your audience.

Step 4: Conceptualisation

With all the insights we've gathered, it'll be time to get creative! We'll develop user personas, create moodboards to visualize different themes and styles, and craft a brand manifesto that truly captures the essence of your brand.

Step 5: Design Development

Finally, we'll bring your brand to life through design development. This involves translating our conceptual ideas into tangible design concepts, including logo variations, color palettes, typography styles, and brand assets. We'll present our progress to you regularly, seeking your approval and ensuring that the design aligns with your vision and objectives.

What's included

Logo Design
Lay the cornerstone of your brand identity with a meticulously crafted logo design. I'll work closely with you to create a logo that encapsulates your brand essence and resonates with your target audience
Multiple Logo Variations
Enhance your brand's flexibility with a collection of logo variations tailored to different applications and use cases. This includes the primary logo, alternative variations, and simplified versions for maximum impact across various mediums.
Expanded Color Palette
Enrich your brand's visual language with a comprehensive color palette featuring primary, secondary, and accent colors. Provided with corresponding color codes in various formats, this palette ensures consistency and coherence in your brand communication.
Detailed Typography Recommendations
Elevate your brand message with meticulous typography recommendations. From font families to usage guidelines, I'll provide tailored recommendations for headings, subheadings, body text, and call-to-action elements.
Iconography Set
Amplify your brand communication with a custom iconography set designed to complement your visual identity. These icons will enhance clarity and consistency across digital platforms and marketing materials, reinforcing your brand message with precision.
Imagery Style Guidelines
Craft a compelling brand narrative with guidelines for selecting and using imagery that aligns seamlessly with your brand's aesthetic and messaging. From photography style to image treatment, I'll provide recommendations to ensure cohesive visual storytelling.
Brand Applications and Mockups (up to 10)
Witness your brand identity come to life with up to 10 brand applications applied to various mockups and visual representations. From stationery to social media templates, I'll showcase your brand's adaptability and impact. (Additional brand applications may incur extra charges and require additional time to execute based on complexity.)
Comprehensive Brand Guidelines Document
Navigate the realm of brand identity with confidence using our detailed brand guidelines document. This comprehensive guide offers in-depth instructions for the usage of your brand elements across different mediums, ensuring consistency and integrity in every application.