Brand Identity - Essentials by Pedro Vieira

Brand Identity - Essentials

Pedro Vieira

Starting at

2,000

About this service

Summary

Ideal for startups, small businesses, and nonprofits aiming to develop a professional brand identity without excessive complexity or expense.

This package offers essential branding elements crucial for establishing a robust and unified brand identity.

It includes:

Finalised Logo Design with Variations

Carefully Curated Color Palette

Typography Recommendations

Up to 5 Brand Applications

Brand Guidelines Document

Process

Essential Brand Visual Identity Package Process

Before we begin, it's essential to emphasize that your active involvement is vital for the success of this project. We'll establish a schedule with timings for each step of the process, ensuring alignment and transparency throughout the project timeline.

Step 1: Brief/Interview

Let's kick off by diving deep into your brand's essence. Through interviews and discussions, we'll uncover your brand's goals, values, target audience, and the perception you aim to create. This will guide us in crafting a comprehensive brief outlining the project scope, objectives, key messaging, and brand attributes.

Step 2: Desktop Research

Next, we'll conduct thorough desktop research to gain insights into your brand. This includes examining your brand's history, analyzing user feedback, benchmarking against competitors, and understanding your brand's positioning in the market. This research will provide a solid foundation for the rest of the process.

Step 3: Conceptualization

With the insights from our research, we'll move on to conceptualization. We'll develop user personas and create moodboards to visualize different themes and styles. This stage will focus on understanding your brand's visual identity and how it can resonate with your target audience.

Step 4: Design Development

In this stage, we'll bring your brand to life through design development. We'll focus on essential branding elements, including logo design, color palette selection, and typography recommendations. These elements will form the core of your brand identity and set the tone for your brand's visual representation.

Step 5: Brand Guidelines Document

Finally, we'll create a brand guidelines document that outlines the proper usage of your logo, color palette, typography, and other brand elements. This document will serve as a reference for maintaining consistency across various applications, ensuring that your brand identity remains cohesive and impactful.

What's included

Logo Design
A finalised version of the logo representing the client's brand identity. This logo will undergo two rounds of revisions based on client feedback.
Color Palette Selection
A carefully curated selection of colours that reflect the brand's personality and resonate with its target audience. This palette will be provided with corresponding color codes for digital and print use.
Typography Recommendation
Recommendations for typography that best align with the brand's voice and message. This includes font suggestions for headings, subheadings, and body text.
Brand Guidelines Document
A concise document outlining the proper usage of the logo, color palette, and typography. It includes guidelines for maintaining consistency across various applications such as digital media, print materials, and merchandise.
Brand Applications (up to 5)
See your brand identity applied to brand collaterals, such as stationery, merchandising, social media and more. You can choose from a list of applications to further tailor your brand identity package to specific needs. (Additional brand applications may incur extra charges based on complexity.)

Duration

5 weeks

Skills and tools

Brand Designer

Graphic Designer

Logo Designer