Custom Logo Design by Mihajlo Martinović

Custom Logo Design

Mihajlo Martinović

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About this service

Summary

I create distinctive logos that capture the essence of your brand and resonate with your audience. Through in-depth research and a tailored creative process, I craft logos that are both memorable and versatile. My approach ensures you receive a design that aligns perfectly with your brand’s vision and stands out in your industry.

Process

Here's a step-by-step process outline for your custom logo design service:

1. Initial Consultation We’ll start with a conversation to discuss your brand’s vision, values, and goals. This helps ensure we’re aligned and gives me insight into the direction of the design.

2. Research and Discovery I conduct thorough research into your industry and competitors, identifying trends and opportunities. This helps us create a logo that not only stands out but also fits within your market while reflecting your brand’s unique identity.

3. Art Direction I’ll present an art direction overview, including mood boards, color palettes, and style references, to establish a visual direction for your logo. This step ensures we’re on the same page creatively before beginning the logo concepts.

4. Logo Concept Development Based on our research and chosen direction, I’ll create three distinct logo concepts. Each option showcases a different design style, and we’ll review these together to choose the one that best aligns with your brand’s personality.

5. Revisions and Finalization Once a concept is selected, I’ll refine and polish the design based on your feedback. This stage ensures every detail of the logo is perfect and fully aligned with your vision.

6. Handoff and Delivery Upon final approval, I’ll deliver the logo in multiple file formats suitable for digital, print, and social media use. You’ll also receive a usage guide to help maintain consistency in your brand presentation.

What's included

Research and Discovery
This foundational phase involves understanding your brand's unique story, goals, and audience, as well as conducting competitor analysis. By uncovering what sets your brand apart, we establish a solid basis to create a logo that aligns with your vision and speaks to your target market.
Art Direction Presentation
Here, I provide an art direction presentation with mood boards, style references, color ideas, and typography suggestions that set the visual tone for your logo. This phase aligns us on the creative approach before the design process begins, ensuring the logo reflects your brand’s personality.
3 Logo Design Concepts
You’ll receive three original logo concepts, each with distinct style directions that embody different aspects of your brand. We’ll review these options together to select the one that best resonates with your vision, followed by any adjustments to fine-tune the design.
Handoff
Once finalized, I’ll provide all logo files in a variety of formats for both digital and print use, along with a simple usage guide. This ensures you have everything you need to confidently use your logo across all platforms.

Example projects