Research and Discovery

This foundational phase involves understanding your brand's unique story, goals, and audience, as well as conducting competitor analysis. By uncovering what sets your brand apart, we establish a solid basis to create a logo that aligns with your vision and speaks to your target market.

Art Direction Presentation

Here, I provide an art direction presentation with mood boards, style references, color ideas, and typography suggestions that set the visual tone for your logo. This phase aligns us on the creative approach before the design process begins, ensuring the logo reflects your brand’s personality.

3 Logo Design Concepts

You’ll receive three original logo concepts, each with distinct style directions that embody different aspects of your brand. We’ll review these options together to select the one that best resonates with your vision, followed by any adjustments to fine-tune the design.

Handoff

Once finalized, I’ll provide all logo files in a variety of formats for both digital and print use, along with a simple usage guide. This ensures you have everything you need to confidently use your logo across all platforms.