Comprehensive Brand Identity Design

Mihajlo Martinović

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About this service

Summary

I offer a complete brand identity design service that builds a cohesive and memorable presence for your business. Through strategic research, refined concepts, and clear guidelines, I craft identities that resonate with your audience and reflect your brand’s essence. My approach combines creativity and clarity, ensuring your brand stands out with a polished and professional look.

Process

1. Initial Consultation We’ll begin with a discovery session to understand your brand’s goals, target audience, and vision. This conversation helps us align on expectations and gather insights that guide the design direction.

2. Research and Discovery Through market research and competitor analysis, I’ll dive deep into your industry to uncover opportunities and trends. This step ensures that your brand identity stands out while fitting within its competitive landscape.

3. Art Direction and Visual Strategy I’ll present a tailored art direction that reflects your brand’s tone, style, and values. This includes color palettes, typography, and imagery, offering a clear visual path forward before creating full concepts.

4. Concept Development Based on our agreed direction, I’ll design three unique brand identity concepts, each showcasing distinct styles. We’ll review these together to select and refine the option that best represents your brand.

5. Revisions and Refinement Once a concept is chosen, I’ll make refinements based on your feedback, perfecting every detail to align with your vision and ensure consistency across all brand elements.

6. Brand Guidelines Creation I’ll compile a comprehensive brand guidelines document to standardize logo usage, color codes, typography, and other key elements. This guide serves as a toolkit for you and your team to maintain a consistent brand image.

7. Final Delivery All files, including logos, guidelines, and any additional assets, will be delivered in multiple formats suitable for both digital and print use, empowering you to start implementing your new brand identity confidently.

What's included

Research & Discovery
This phase focuses on understanding your brand’s unique story, target audience, industry landscape, and goals. Through discussions, competitor analysis, and audience insights, we’ll uncover what makes your brand distinct and gather the foundation needed to create a resonant identity that speaks to your vision.
Art Direction Presentation
This presentation provides a visual direction that aligns with your brand’s personality. It includes mood boards, imagery, color palettes, and style inspirations that set the tone for the design. This phase ensures we're on the same page before diving into concept creation, allowing us to lock in the look and feel that reflects your brand’s voice.
3 Brand Identity Concepts
You’ll receive three distinct brand identity concepts that showcase different design directions. Each concept includes logo design, color schemes, typography, and key visual elements, offering you options to choose from. Once selected, we’ll refine and develop the chosen concept further.
Brand Guidelines
The brand guidelines document serves as a blueprint for consistent brand representation across all platforms. It includes specifications on logo usage, color codes, typography, and visual elements, ensuring your brand remains cohesive and recognizable. This guide will be essential for you and your team in maintaining a strong brand identity.

Example projects