Eye-catching Modern Brand Design

Jessalyn Bondoc

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About this service

Summary

I specialize in vibrant branding design tailored for a younger audience, ensuring a fresh and contemporary aesthetic that resonates with today's trends.

What sets me apart is my commitment to accessibility in every design, making sure that all visuals are inclusive and engaging for everyone. Let’s collaborate to create a brand identity that not only looks great but also speaks to and includes your audience!

Process

Discovery and Research: Meet with the client to understand their vision, goals, and target audience. Analyze competitors, industry trends, and the target market to identify opportunities and challenges. Define the ideal customer personas to tailor the branding strategy effectively.

Brand Strategy Development: Help the client articulate their brand’s purpose and long-term goals. Identify the core principles that will guide the brand's messaging and behavior. Determine how the brand will differentiate itself in the market.

Concept Creation: Create visual boards that convey the intended look and feel of the brand, including colors, typography, and imagery. Develop a narrative that encapsulates the brand’s essence, connecting emotionally with the audience.

Logo Design: Generate multiple logo concepts based on the discovery phase and mood boards. Narrow down to a few options and refine them based on client feedback. Present the final logo options and work with the client to select the most suitable design.

Visual Identity Development: Establish a cohesive color scheme, typography, and other imagery or icons that aligns with the brand’s personality.

Brand Guidelines Creation: Compile all elements into a brand guideline document that includes usage rules for the logo, colors, typography, and imagery. Ensure that all design elements are accessible to a diverse audience.

Feedback and Revisions: Present the branding materials to the client for feedback. Make necessary adjustments based on the client’s input to ensure satisfaction.

Final Deliverables: Deliver all finalized branding materials, including logo, files, color codes, typography guides, and any other relevant assets. Share the comprehensive brand guidelines for future reference.

Ongoing Support: Offer continued support for any additional branding needs or adjustments post-launch.

What's included

Logo Design
You will receive primary and secondary logo files, and any other icon or mark symbol files. Files will be exported as .ai, .png, .jpeg, and .svg files
Branding Guidelines
A comprehensive document that outlines the key elements of a brand's identity and how they should be applied across various platforms and materials. Contains, but not limited to, brand overview, logo variation display, usage guidelines, colour palette, typography, trademark and copyright information, and mockup displays.

Example projects