Brand Rework / Brand RefreshMaddie K
I help brands elevate their visual identity with a refined, modern, and cohesive design system. If your brand feels outdated, inconsistent, or unclear, I’ll rebuild it with fresh visuals, clearer direction, and a polished creative identity. This is ideal for brands ready to level up their look without doing a full rebrand.
What's included
Brand Identity Audit
A full review of your current brand across all touchpoints.
Includes:
• Audit of visuals, messaging, and consistency
• What’s working / what needs updating
• Clear list of recommendations
Updated Color Palette
A refined, cohesive palette designed to modernize your brand.
Includes:
• Primary + secondary colors
• Neutrals + accents
• Hex codes + usage rules
Typography System
A clean, elevated type pairing that upgrades your entire aesthetic.
Includes:
• Heading + body font system
• Spacing + hierarchy guidance
• Usage examples
Visual Direction & Moodboards
A refreshed creative direction that defines your brand’s look and feel.
Includes:
• 1–2 curated moodboards
• Updated style references
• Texture, shape, and aesthetic notes
Social Media Visual System
A clean, modern design style for your online presence.
Includes:
• Updated profile + cover image concepts
• Highlight covers (if relevant)
• Feed direction + example mockups
Micro Brand Guidelines (PDF)
A streamlined guide summarizing your refreshed brand identity.
Includes:
• Color + typography rules
• Visual direction
• Voice + tone basics
• Template usage tips
Before & After Comparison
A visual comparison showing how your brand has been elevated.
FAQs
Maddie's other services
Starting at$2,200
Duration2 weeks
Tags
Canva
Figma
Brand Designer
Brand Strategist
Service provided by
Maddie K Los Angeles, USA
- 7
- Followers
Brand Rework / Brand RefreshMaddie K
Starting at$2,200
Duration2 weeks
Tags
Canva
Figma
Brand Designer
Brand Strategist
I help brands elevate their visual identity with a refined, modern, and cohesive design system. If your brand feels outdated, inconsistent, or unclear, I’ll rebuild it with fresh visuals, clearer direction, and a polished creative identity. This is ideal for brands ready to level up their look without doing a full rebrand.
What's included
Brand Identity Audit
A full review of your current brand across all touchpoints.
Includes:
• Audit of visuals, messaging, and consistency
• What’s working / what needs updating
• Clear list of recommendations
Updated Color Palette
A refined, cohesive palette designed to modernize your brand.
Includes:
• Primary + secondary colors
• Neutrals + accents
• Hex codes + usage rules
Typography System
A clean, elevated type pairing that upgrades your entire aesthetic.
Includes:
• Heading + body font system
• Spacing + hierarchy guidance
• Usage examples
Visual Direction & Moodboards
A refreshed creative direction that defines your brand’s look and feel.
Includes:
• 1–2 curated moodboards
• Updated style references
• Texture, shape, and aesthetic notes
Social Media Visual System
A clean, modern design style for your online presence.
Includes:
• Updated profile + cover image concepts
• Highlight covers (if relevant)
• Feed direction + example mockups
Micro Brand Guidelines (PDF)
A streamlined guide summarizing your refreshed brand identity.
Includes:
• Color + typography rules
• Visual direction
• Voice + tone basics
• Template usage tips
Before & After Comparison
A visual comparison showing how your brand has been elevated.
FAQs
Maddie's other services
$2,200