Brand Rework / Brand Refresh
Starting at
$
2,200
About this service
Summary
FAQs
What’s the difference between a brand refresh and a full rebrand?
A refresh updates and elevates your existing visuals (color palette, typography, templates, creative direction) while keeping your core identity intact. A full rebrand replaces everything. This service is focused on modernizing and tightening what you already have.
Do you redesign the logo?
I don’t create entirely new logos in this package, but I do offer light logo refinements like spacing, balance, and simplified variations. If you need a full logo redesign, I can offer it as an add-on.
Can I request custom colors or styles?
Yes! If you already have a direction in mind, I can incorporate it. If not, I’ll create a refreshed identity from scratch based on your goals and audience.
What programs do you design in?
I primarily use Figma or Canva, depending on what you prefer. All templates and files will be delivered in an editable format.
Do you help implement the new visuals?
Yes. You’ll receive templates, social media kits, and a mini brand guide so you can apply everything easily. If you want ongoing support, we can discuss add-on services.
What's included
Brand Identity Audit
A full review of your current brand across all touchpoints. Includes: • Audit of visuals, messaging, and consistency • What’s working / what needs updating • Clear list of recommendations
Updated Color Palette
A refined, cohesive palette designed to modernize your brand. Includes: • Primary + secondary colors • Neutrals + accents • Hex codes + usage rules
Typography System
A clean, elevated type pairing that upgrades your entire aesthetic. Includes: • Heading + body font system • Spacing + hierarchy guidance • Usage examples
Visual Direction & Moodboards
A refreshed creative direction that defines your brand’s look and feel. Includes: • 1–2 curated moodboards • Updated style references • Texture, shape, and aesthetic notes
Social Media Visual System
A clean, modern design style for your online presence. Includes: • Updated profile + cover image concepts • Highlight covers (if relevant) • Feed direction + example mockups
Micro Brand Guidelines (PDF)
A streamlined guide summarizing your refreshed brand identity. Includes: • Color + typography rules • Visual direction • Voice + tone basics • Template usage tips
Before & After Comparison
A visual comparison showing how your brand has been elevated.
Duration
2 weeks
Skills and tools
Brand Design
Brand Strategist
Canva
Figma