Brand Rework / Brand RefreshMaddie K
I help brands elevate their visual identity with a refined, modern, and cohesive design system. If your brand feels outdated, inconsistent, or unclear, I’ll rebuild it with fresh visuals, clearer direction, and a polished creative identity. This is ideal for brands ready to level up their look without doing a full rebrand.
What's included
Brand Identity Audit
A full review of your current brand across all touchpoints.
Includes:
• Audit of visuals, messaging, and consistency
• What’s working / what needs updating
• Clear list of recommendations
Updated Color Palette
A refined, cohesive palette designed to modernize your brand.
Includes:
• Primary + secondary colors
• Neutrals + accents
• Hex codes + usage rules
Typography System
A clean, elevated type pairing that upgrades your entire aesthetic.
Includes:
• Heading + body font system
• Spacing + hierarchy guidance
• Usage examples
Visual Direction & Moodboards
A refreshed creative direction that defines your brand’s look and feel.
Includes:
• 1–2 curated moodboards
• Updated style references
• Texture, shape, and aesthetic notes
Social Media Visual System
A clean, modern design style for your online presence.
Includes:
• Updated profile + cover image concepts
• Highlight covers (if relevant)
• Feed direction + example mockups
Micro Brand Guidelines (PDF)
A streamlined guide summarizing your refreshed brand identity.
Includes:
• Color + typography rules
• Visual direction
• Voice + tone basics
• Template usage tips
Before & After Comparison
A visual comparison showing how your brand has been elevated.
FAQs
A refresh updates and elevates your existing visuals (color palette, typography, templates, creative direction) while keeping your core identity intact. A full rebrand replaces everything. This service is focused on modernizing and tightening what you already have.
I don’t create entirely new logos in this package, but I do offer light logo refinements like spacing, balance, and simplified variations. If you need a full logo redesign, I can offer it as an add-on.
Yes! If you already have a direction in mind, I can incorporate it. If not, I’ll create a refreshed identity from scratch based on your goals and audience.
I primarily use Figma or Canva, depending on what you prefer. All templates and files will be delivered in an editable format.
Yes. You’ll receive templates, social media kits, and a mini brand guide so you can apply everything easily. If you want ongoing support, we can discuss add-on services.
Maddie's other services
Starting at$2,200
Duration2 weeks
Tags
Canva
Figma
Brand Design
Brand Strategist
Service provided by
Maddie K Los Angeles, USA
- 7
- Followers
Brand Rework / Brand RefreshMaddie K
Starting at$2,200
Duration2 weeks
Tags
Canva
Figma
Brand Design
Brand Strategist
I help brands elevate their visual identity with a refined, modern, and cohesive design system. If your brand feels outdated, inconsistent, or unclear, I’ll rebuild it with fresh visuals, clearer direction, and a polished creative identity. This is ideal for brands ready to level up their look without doing a full rebrand.
What's included
Brand Identity Audit
A full review of your current brand across all touchpoints.
Includes:
• Audit of visuals, messaging, and consistency
• What’s working / what needs updating
• Clear list of recommendations
Updated Color Palette
A refined, cohesive palette designed to modernize your brand.
Includes:
• Primary + secondary colors
• Neutrals + accents
• Hex codes + usage rules
Typography System
A clean, elevated type pairing that upgrades your entire aesthetic.
Includes:
• Heading + body font system
• Spacing + hierarchy guidance
• Usage examples
Visual Direction & Moodboards
A refreshed creative direction that defines your brand’s look and feel.
Includes:
• 1–2 curated moodboards
• Updated style references
• Texture, shape, and aesthetic notes
Social Media Visual System
A clean, modern design style for your online presence.
Includes:
• Updated profile + cover image concepts
• Highlight covers (if relevant)
• Feed direction + example mockups
Micro Brand Guidelines (PDF)
A streamlined guide summarizing your refreshed brand identity.
Includes:
• Color + typography rules
• Visual direction
• Voice + tone basics
• Template usage tips
Before & After Comparison
A visual comparison showing how your brand has been elevated.
FAQs
A refresh updates and elevates your existing visuals (color palette, typography, templates, creative direction) while keeping your core identity intact. A full rebrand replaces everything. This service is focused on modernizing and tightening what you already have.
I don’t create entirely new logos in this package, but I do offer light logo refinements like spacing, balance, and simplified variations. If you need a full logo redesign, I can offer it as an add-on.
Yes! If you already have a direction in mind, I can incorporate it. If not, I’ll create a refreshed identity from scratch based on your goals and audience.
I primarily use Figma or Canva, depending on what you prefer. All templates and files will be delivered in an editable format.
Yes. You’ll receive templates, social media kits, and a mini brand guide so you can apply everything easily. If you want ongoing support, we can discuss add-on services.
Maddie's other services
$2,200