Social Media Marketing Strategy
Starting at
$
1,800
About this service
Summary
FAQs
Which platforms do you create strategy for?
Instagram, TikTok, X, Facebook, and LinkedIn. I tailor the strategy to whichever platforms matter most for your audience.
Do you create or post the content too?
This service covers strategy only, but I offer separate content creation and management packages if you want hands-on execution.
How detailed is the strategy?
Every deliverable is specific and actionable. You’ll get content pillars, examples, hooks, platform plans, and a full 30-day roadmap.
What if I already have branding or visuals?
Amazing! I’ll build the strategy around your existing assets and refine your voice and content direction so everything feels consistent.
Is this a one-time service?
Yes, this package is delivered once, but you can book follow-up strategy refreshes or monthly guidance if needed! I am always here to help.
What's included
Brand Positioning & Voice Framework
A clear breakdown of who your brand is, how you should sound, and what sets you apart. Includes: • Brand personality + tone guide • Key messaging themes • Do/Don’t voice rules • Brand story and value statements
Audience & Competitor Analysis
A detailed analysis of your target audience and key competitors to identify patterns, opportunities, and content gaps. Includes: • Audience motivations + behavior insights • Competitor content review • Opportunities for differentiation • Strategic recommendations
Platform Strategy Guide
Clear recommendations for each platform (IG, TikTok, X, etc.). Includes: • Content formats • Posting frequency guidance • Engagement tactics
30-Day Content Plan
A complete content plan for the next 30 days based on your brand goals and content pillars. Includes: • Daily post topics • Recommended formats • Hook ideas + angles • Posting cadence
Duration
1 week
Skills and tools
Brand Design
Social Media Marketer
Social Media Strategist
Canva
Figma
TikTok