Brand Design and Strategy by Rafaela GianiBrand Design and Strategy by Rafaela Giani
Brand Design and StrategyRafaela Giani
Cover image for Brand Design and Strategy
I offer a complete brand identity package that includes strategic brand positioning, custom logo design, and a consistent visual language. My approach combines creativity and clarity to create brands that are both unique and memorable. What sets me apart is my ability to connect design with strategy, ensuring that every visual element reflects the brand's true essence.

What's included

Brand Identity Package: Strategy, Design & Consistency
Ao contratar meus serviços, você receberá tudo o que precisa para transformar sua marca em algo único e memorável.
1. Brand Strategy
Here, we’ll define what your brand truly stands for. We’ll establish your brand's purpose (why it exists), values (what it believes in), target audience (who it’s trying to reach), and how it stands out in the market. This provides a clear foundation to ensure all actions and the visual identity align with this direction.
2. Visual Identity
Your visual identity is what makes your brand recognizable and stand out. It includes: Logo: We create the main symbol of your brand, along with secondary versions that you can use in different contexts (like icons, for example). Color Palette: We choose colors that best represent your brand, ensuring they convey the right feelings and vibe you want to project. Typography: We select fonts that match your brand's personality and are easy to read. Graphic Elements: In addition to the logo, we create patterns, icons, or visual details that help your brand have a unique and consistent presence.
3. Brand application guide
This is your brand manual. It shows how to properly use everything we've created so that your brand always looks the same, no matter where it appears. It includes: How to apply the logo and colors correctly. How to use the fonts properly. Practical examples in mockups (images showing your brand in real-world situations, like on a website or social media). This guide is essential to make sure your brand stays consistent and professional, whether on printed materials, online, or anywhere else.
Rafaela's other services
Starting at$800
Duration6 weeks
Tags
Adobe Illustrator
Adobe InDesign
Adobe Photoshop
Adobe XD
Figma
Brand Design
Brand Strategist
Digital Marketer
Service provided by
Rafaela Giani São Paulo, Brazil
1
Followers
Brand Design and StrategyRafaela Giani
Starting at$800
Duration6 weeks
Tags
Adobe Illustrator
Adobe InDesign
Adobe Photoshop
Adobe XD
Figma
Brand Design
Brand Strategist
Digital Marketer
Cover image for Brand Design and Strategy
I offer a complete brand identity package that includes strategic brand positioning, custom logo design, and a consistent visual language. My approach combines creativity and clarity to create brands that are both unique and memorable. What sets me apart is my ability to connect design with strategy, ensuring that every visual element reflects the brand's true essence.

What's included

Brand Identity Package: Strategy, Design & Consistency
Ao contratar meus serviços, você receberá tudo o que precisa para transformar sua marca em algo único e memorável.
1. Brand Strategy
Here, we’ll define what your brand truly stands for. We’ll establish your brand's purpose (why it exists), values (what it believes in), target audience (who it’s trying to reach), and how it stands out in the market. This provides a clear foundation to ensure all actions and the visual identity align with this direction.
2. Visual Identity
Your visual identity is what makes your brand recognizable and stand out. It includes: Logo: We create the main symbol of your brand, along with secondary versions that you can use in different contexts (like icons, for example). Color Palette: We choose colors that best represent your brand, ensuring they convey the right feelings and vibe you want to project. Typography: We select fonts that match your brand's personality and are easy to read. Graphic Elements: In addition to the logo, we create patterns, icons, or visual details that help your brand have a unique and consistent presence.
3. Brand application guide
This is your brand manual. It shows how to properly use everything we've created so that your brand always looks the same, no matter where it appears. It includes: How to apply the logo and colors correctly. How to use the fonts properly. Practical examples in mockups (images showing your brand in real-world situations, like on a website or social media). This guide is essential to make sure your brand stays consistent and professional, whether on printed materials, online, or anywhere else.
Rafaela's other services
$800