What's included

• Market and User Research Documentation

  Findings from competitive analysis, list of suggestions and list of user problem statements.

• User Personas & User Flows

  Documentation of the key user personas, including their demographics, goals, pain points, behaviors, and motivations. A detailed map outlining the customer’s journey across various touchpoints and use-cases.

• Scope (Platform & Feature Prioritization)

  Categorized list of features (Must-have, Should-have, Could-have, Won’t-have) based on user needs and business priorities.

• Clickable Wireframes

  Digital wireframes prototype that visualize the core features and layout of key screens (e.g., sign-up flow, dashboard, primary use cases, checkout process, etc.).

• UI Design for Web and Mobile Platforms

  Clickable Visual representation of the UI - User Interface design for selected personas highlighting primary, secondary and edge use-cases.

• Design Specifications for Development Teams

  Basic design language including color, typography, grids and spacing rules.