What's included

• Brief Document

  Understand of the vision and goals of the business to align the logo / brand design. This needs to be filled by client's key stake holders.

• Logo Design

  Logo design based on the understanding of the brief and the mapped parameters as on the brief. Additional options (variants) will be chargeable.

• Color palette

  Color palette mentioning all the colour codes in CMYK, RGB, Black & Whites and Hex values.

• Typography

  Direction on fonts to be used aligned to the business / brand. URLs of free fonts. Mention of special fonts (if any) to be purchased by the client, if required.

• Visual design directions

  Mood board explaining the brand directions and how it stands out amongst others.