Full-Custom Merchandise & Apparel Design

Jacob Smock

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About this service

Summary

I specialize in designing bold and eye-catching apparel and merchandise that truly reflects your brand’s unique personality. From concept sketches to final design files—and even an optional product/lifestyle photo package—I provide a smooth, collaborative process focused on bringing your vision to life. My goal is to combine artistic creativity and professional expertise so you can launch high-quality, memorable products with confidence.

Process

Process
Discovery & Inspiration We begin by discussing your brand’s style, target audience, and creative goals. I gather any relevant assets or references to ensure I have a clear picture of your vision.
Concept Creation Next, I sketch out initial ideas and develop a detailed mood board. This phase also includes color palette suggestions to give you multiple stylistic options.
Client Feedback & Revisions You’ll review the preliminary concepts and share feedback. Together, we refine the designs until you’re excited about the direction—usually one round of revisions for sketches, plus up to two revisions after the final design is proposed.
Final Design Delivery Once approved, you receive production-ready design files in multiple formats (e.g., AI, PSD, PNG). I also include a set of basic production guidelines but do not create tech packs.
Optional Photos & Videos If desired, I can arrange product or lifestyle photo/video packages. These showcase how your apparel designs look in real life, ideal for marketing or social media.

FAQs

  • Do you provide tech packs?

    No. I only offer basic production guidelines with color codes, placement tips, and general material suggestions.

  • What file formats do you deliver?

    Typically, I provide PDF, AI, PSD, and PNG files. If you need any additional formats, just let me know.

  • How many design concepts/revisions are included?

    You’ll receive up to three initial concepts with one round of revisions for each, plus up to two rounds of revisions on the final design.

  • What’s your typical turnaround time?

    Depending on the project scope and number of revisions, most projects take between 1–3 weeks from start to finish. Situationally, rush is sometimes an option with additional costs.

  • Do you also do printing or manufacturing?

    I focus on the design side, but I’m happy to recommend printers or provide guidance on selecting manufacturers.

What's included

  • Custom Concept Sketches & Mood Board

    A set of initial design concepts and a mood board that capture the look, feel, and style of your apparel or merchandise. This includes up to three design variations, color palette suggestions, and one round of revisions for each concept.

  • Final Apparel & Merchandise Design Files

    Production-ready vector and raster files (e.g., AI, PSD, PNG) for each approved design. Includes all required branding elements, color codes, and layout details to ensure consistent, high-quality printing or embroidery. Up to two revisions are included post–initial concept approval.

  • Basic Production Guidelines

    A concise overview of recommended production approaches, including any necessary design notes for printers or manufacturers (e.g., color codes, scale, and placement references). Note: I do not provide or create tech packs. This document is intended only as a guideline and not a comprehensive production package.

  • Product & Lifestyle Photo/Video Package (Optional)

    High-quality product and/or lifestyle images that showcase your final designs in real-world settings or on-model. Includes a set number of edited photos (e.g., 5–10) and optional short video clips suitable for social media or website promotion. Perfect for marketing campaigns, social media, and e-commerce listings.

Skills and tools

Fashion Stylist

Fashion Designer

Graphic Designer

Adobe Illustrator

Adobe InDesign

Adobe Photoshop

Procreate

Industries

Graphic Design

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Contact for pricing