Comprehensive Branding (Logo, Wordmark, Brand Bible, etc.)

Jacob Smock

Contact for pricing

About this service

Summary

I specialize in crafting impactful branding solutions that reflect your unique identity and resonate with your target audience. Through strategic exploration, thoughtful design, and cohesive visual guidelines, I help bring clarity and consistency to every touchpoint of your brand’s presence.

Process

Discovery & Strategy We begin by diving into your brand’s essence—its mission, values, and target audience. This allows me to create a strategy document that outlines your brand’s personality and how we’ll visually represent it.

Concept Creation & Initial Designs Using the insights from the discovery phase, I develop logo concepts, typography recommendations, color palettes, and overall visual direction. You’ll get a first look at your potential branding style before any final decisions are made.

Feedback & Revisions Once you share your thoughts on the initial designs, I refine the direction, making adjustments until everything perfectly aligns with your vision. Typically, this stage involves up to two rounds of revisions to ensure you’re thrilled with the outcome.

Final Brand Assets After approval, you’ll receive all core elements—logo files, color codes, and basic usage guidelines. If you’ve opted for brand photography or logo animation, these elements will be delivered here as well, ready to elevate your brand across all channels.

(Optional) Integration into Your Brand Bible If you’ve chosen to create or update a Brand Bible, I’ll compile all final assets and usage guidelines into one easy-to-reference document. This ensures consistent application of your brand, both internally and externally.

FAQs

How many initial logo concepts do I receive?
Typically, I provide around three initial concepts to give you variety in style and approach. We can discuss more or fewer options based on your specific needs.
Do you work with existing brand elements or styles?
Absolutely. If you already have branding assets or a partial style guide, I’m happy to build on them to ensure consistency while evolving your visual identity.
How long does the branding process usually take?
Depending on the scope—number of deliverables, rounds of revisions, etc.—most branding projects take between 2–4 weeks. Rush options are available and are priced accordingly.
5. Can I include brand photography or logo animation even if it’s not in my initial plan?
Absolutely. These services can be added at any point to strengthen your brand’s impact, whether through custom or stock images or a dynamic animated logo for your website or videos.

What's included

Brand Discovery & Strategy Document
A focused exploration of your brand’s vision, mission, target audience, and competitive landscape. Includes an overview of strategic recommendations such as core messaging, tone of voice, and initial visual inspiration for your new branding. Typically delivered as a concise PDF report. If you have this information already, we can skip this deliverable & unnecessary cost.
Logo & Wordmark Development
Multiple initial logo/wordmark concepts reflecting your brand’s personality, with up to three rounds of revisions. Final deliverables include scalable vector files (e.g., AI, EPS) and web-ready formats (e.g., PNG, JPG) for seamless use across digital and print platforms.
Brand Style Guide / Brand Bible
A comprehensive guide covering approved logo variations, color palette, typography choices, imagery guidelines, and examples of correct brand usage. Delivered in an easy-to-reference PDF format to ensure consistency across all channels and touchpoints.
Brand Photography (Optional)
Capture or curate high-quality images that elevate your brand’s visual identity. This can include custom photography if you need unique, on-brand shots, or carefully selected stock images if you prefer a more cost-effective approach. These visuals can also be integrated into your Brand Bible for a richer, more cohesive presentation.
Logo Animation (Optional)
Bring your logo to life with a dynamic animated treatment—ideal for use on websites, social media, or video intros. Deliverables typically include MP4 or GIF files in various resolutions, along with any source project files if needed.
Additional Brand Assets (Optional)
Depending on your needs, this can include business card layouts, social media templates, letterheads, or other collateral pieces. Each asset is provided as a print-ready PDF or editable file to make future updates simple.

Skills and tools

Brand Designer

Graphic Designer

Brand Strategist