Comprehensive Branding (Logo, Wordmark, Brand Bible, etc.)Jacob Smock
I specialize in crafting impactful branding solutions that reflect your unique identity and resonate with your target audience. Through strategic exploration, thoughtful design, and cohesive visual guidelines, I help bring clarity and consistency to every touchpoint of your brand’s presence.
What's included
Brand Discovery & Strategy Document
A focused exploration of your brand’s vision, mission, target audience, and competitive landscape. Includes an overview of strategic recommendations such as core messaging, tone of voice, and initial visual inspiration for your new branding. Typically delivered as a concise PDF report. If you have this information already, we can skip this deliverable & unnecessary cost.
Logo & Wordmark Development
Multiple initial logo/wordmark concepts reflecting your brand’s personality, with up to three rounds of revisions. Final deliverables include scalable vector files (e.g., AI, EPS) and web-ready formats (e.g., PNG, JPG) for seamless use across digital and print platforms.
Brand Style Guide / Brand Bible
A comprehensive guide covering approved logo variations, color palette, typography choices, imagery guidelines, and examples of correct brand usage. Delivered in an easy-to-reference PDF format to ensure consistency across all channels and touchpoints.
Brand Photography (Optional)
Capture or curate high-quality images that elevate your brand’s visual identity. This can include custom photography if you need unique, on-brand shots, or carefully selected stock images if you prefer a more cost-effective approach. These visuals can also be integrated into your Brand Bible for a richer, more cohesive presentation.
Logo Animation (Optional)
Bring your logo to life with a dynamic animated treatment—ideal for use on websites, social media, or video intros. Deliverables typically include MP4 or GIF files in various resolutions, along with any source project files if needed.
Additional Brand Assets (Optional)
Depending on your needs, this can include business card layouts, social media templates, letterheads, or other collateral pieces. Each asset is provided as a print-ready PDF or editable file to make future updates simple.
FAQs
Typically, I provide around three initial concepts to give you variety in style and approach. We can discuss more or fewer options based on your specific needs.
Absolutely. If you already have branding assets or a partial style guide, I’m happy to build on them to ensure consistency while evolving your visual identity.
Depending on the scope—number of deliverables, rounds of revisions, etc.—most branding projects take between 2–4 weeks. Rush options are available and are priced accordingly.
Absolutely. These services can be added at any point to strengthen your brand’s impact, whether through custom or stock images or a dynamic animated logo for your website or videos.
Jacob's other services
Contact for pricing
Tags
Adobe After Effects
Adobe Illustrator
Adobe InDesign
Adobe Lightroom
Adobe Photoshop
Brand Design
Brand Strategist
Graphic Designer
Service provided by
Jacob Smock Charleston, USA
Comprehensive Branding (Logo, Wordmark, Brand Bible, etc.)Jacob Smock
Contact for pricing
Tags
Adobe After Effects
Adobe Illustrator
Adobe InDesign
Adobe Lightroom
Adobe Photoshop
Brand Design
Brand Strategist
Graphic Designer
I specialize in crafting impactful branding solutions that reflect your unique identity and resonate with your target audience. Through strategic exploration, thoughtful design, and cohesive visual guidelines, I help bring clarity and consistency to every touchpoint of your brand’s presence.
What's included
Brand Discovery & Strategy Document
A focused exploration of your brand’s vision, mission, target audience, and competitive landscape. Includes an overview of strategic recommendations such as core messaging, tone of voice, and initial visual inspiration for your new branding. Typically delivered as a concise PDF report. If you have this information already, we can skip this deliverable & unnecessary cost.
Logo & Wordmark Development
Multiple initial logo/wordmark concepts reflecting your brand’s personality, with up to three rounds of revisions. Final deliverables include scalable vector files (e.g., AI, EPS) and web-ready formats (e.g., PNG, JPG) for seamless use across digital and print platforms.
Brand Style Guide / Brand Bible
A comprehensive guide covering approved logo variations, color palette, typography choices, imagery guidelines, and examples of correct brand usage. Delivered in an easy-to-reference PDF format to ensure consistency across all channels and touchpoints.
Brand Photography (Optional)
Capture or curate high-quality images that elevate your brand’s visual identity. This can include custom photography if you need unique, on-brand shots, or carefully selected stock images if you prefer a more cost-effective approach. These visuals can also be integrated into your Brand Bible for a richer, more cohesive presentation.
Logo Animation (Optional)
Bring your logo to life with a dynamic animated treatment—ideal for use on websites, social media, or video intros. Deliverables typically include MP4 or GIF files in various resolutions, along with any source project files if needed.
Additional Brand Assets (Optional)
Depending on your needs, this can include business card layouts, social media templates, letterheads, or other collateral pieces. Each asset is provided as a print-ready PDF or editable file to make future updates simple.
FAQs
Typically, I provide around three initial concepts to give you variety in style and approach. We can discuss more or fewer options based on your specific needs.
Absolutely. If you already have branding assets or a partial style guide, I’m happy to build on them to ensure consistency while evolving your visual identity.
Depending on the scope—number of deliverables, rounds of revisions, etc.—most branding projects take between 2–4 weeks. Rush options are available and are priced accordingly.
Absolutely. These services can be added at any point to strengthen your brand’s impact, whether through custom or stock images or a dynamic animated logo for your website or videos.
Jacob's other services
Contact for pricing