Modern Brand identity + guidelines

Messai Haithem

Starting at

500

About this service

Summary

Translating your unique vision, values, mission statement, and goals into cohesive brand identity that works as a whole and resonates with your targeted audience.

Process

Discovery: this is the first step of the process to get briefed about the project and what goals we aim to achieve.

Research: I start the research phase to arrive at what style, colors, shapes and typography needs to be incorporated for the desired outcome, as well as competitors research to get an idea how to stand out in the clutter.

Concepts creation : this is the creation part of the process in which I employ my techniques and based on the discovery and research the concepts will be born into paper in the form of sketches all the way to the software.

Presenting and refining : You will be presented the 2 concepts arrived at in the creation phase and discussing it further and going over the other brand elements such as colors and typefaces as well as the stationery design.

Project delivery : Once happy with the refinements and finalizing the work, the agreed upon files and deliverables will be packaged and delivered.

What's included

Initial logo concepts x2
you will be presented with the initial 2 concepts to choose from, the concepts will be with a small presentation to explain the thought process and decisions leading to the outcome.
Color palette
You will get colors depending on all the factors such as : industry, brand personality, target audience .....etc that's harmonious and goes along well with the logo concept chosen.
Typography (typefaces, fonts)
Every brand needs its own combination of typefaces, fonts for the different applications (web copy, headlines, print copy.....etc.)
Social media covers
Social media is a huge brand touchpoint and needs to be considered and the least is have a unique cover that tells your brand's personality.
Stationery design
You can choose 4 types of stationery design that you need to have to be designed and printed incorporating all design elements of the brand.
Brand Guidelines
A PDF format file that contains all of the above + some extras such as the do's and don'ts as well as some mockups to see your brand in action.

Example projects