What's included

• Paid Social Strategy & Campaign Planning

  📌 Develop a custom paid social strategy tailored to business goals, covering platforms like Meta (Facebook & Instagram), LinkedIn, TikTok, X (Twitter), Pinterest, and Reddit. 📌 Identify target audiences, ad placements, and budget allocation for maximum impact.

• Ad Creative & Messaging Optimization

  📌 Conduct A/B testing on ad creatives, copy, and formats (carousel, video, static) to improve CTR and engagement. 📌 Align ad messaging with audience intent, focusing on conversion-driven creatives.

• Audience Targeting & Segmentation

  📌 Build and refine custom audiences, lookalikes, and retargeting strategies to maximize reach and conversions. 📌 Leverage first-party data and platform insights for high-performance audience segmentation.

• Performance Audit & Optimization Plan

  📌 Analyze existing paid social campaigns for efficiency, wasted spend, and improvement opportunities. 📌 Deliver a data-driven optimization roadmap focusing on scaling winning campaigns, improving ROAS, and reducing CAC.