Powerfull Visual Brand Identity

Ana Carolina Diaz

Starting at

750

About this service

Summary

What will the process look like?

⚡️ Discovery: I start by getting to know you and your brand's needs. We will meet for a virtual coffee to discuss everything. This helps me understand your business better, as well as your goals and your visions, so I can craft a powerful design for you.

⚡️ Briefing: After our call, I will ask you to fill out a briefing form, so I can get all the information needed for me to efficiently design for your business.

⚡️ Research: After briefing is done, I go on to do research. To be exact, I see what is happening on the market and what do the competitors do and how we can create a strong positioning for you. On this step, I prepare all the info for our brand workshop.

⚡️ Brand Workshop: When I am done with a research, I will send you a link to schedule a brand workshop. We will spend anywhere between 2 and 4 hours together online looking at your brand's positioning, competitors and target audience, which will help us to create a very strong brand for years to come.

⚡️ Design Development: When the research is conducted, I start my creative process. I prepare the creative direction, map out all the associations I have with your brand, based on that I do logo morphing in order to find the best idea, and then I digitalize the design, play with fonts, colors and shapes to create a design that will align with your visions. Then I present it to you in a beautifully designed presentation with realistic mock-ups, so you can image how our design will look like in real life.

⚡️ Review and Refinement: Here I send you a presentation together with a video presentation in which I share with you my ideas in depth. You can then think about it and tell me your thoughts. Although in 97% of times I nail the design from the first go, on this step we can further refine the design if that is needed.

⚡️ Finalization: Once you are satisfied with the design, I prepare the final files in multiple formats, ensuring they are ready for both print and digital applications.

FAQs

How is this comprehensive branding package different from other services?

This package goes beyond just design – it's a commitment to establishing a powerful brand backed by expert research and strategic planning. From logo design to visual identity development and essential brand assets, it's an all-inclusive solution designed to set your business apart in a competitive market.

Can I choose specific elements of the branding package if I don't need the entire package?

Absolutely! While the package is comprehensive, I understand that each business is unique. We can tailor the elements to suit your specific needs and goals, ensuring you get the most value out of the branding process.

What makes the brand workshop session crucial in the process?

The brand workshop is a pivotal step where we spend focused time analyzing your brand's positioning, competitors, and target audience. This deep dive ensures that the resulting brand is not only visually appealing, but also strategically positioned to make a lasting impact in your niche.

What's included

Logo Design
A unique and memorable logo that embodies your brand's personality. It serves as the cornerstone of your visual identity.
Color Palette
A carefully crafted color palette that reflects your brand's tone, evokes emotions, and ensures visual consistency across all brand touchpoints.
Typography
A selection of complementary fonts that establish a distinctive typographic style, enhancing readability and maintaining brand consistency.
Stationery Design
I extend your brand identity to essential stationery items, such as business cards, letterheads, envelopes, and more. These elements ensure a cohesive and professional look across your communication materials.
Brand Identity Complete Manual
A document that outlines the rules and guidelines for implementing your brand identity. It includes logo usage, color specifications, typography rules, and more. This empowers you and your team to maintain a consistent brand image.
Brand Mockups
Visual representations of how your brand identity will appear in real-life scenarios. These mockups help you visualize the potential applications of your brand identity.
Packaging design (optional)
If applicable to your business, I create captivating packaging designs. This includes labels, boxes, bags, or other packaging materials, ensuring your products make a memorable impression.
x3 Editable instagram post templates
I will create custom-made Canva templates for you, which you will be able to easily access and adjust yourself for any post that you'd like to post on your instagram. The templates are provided in both square format and a reels one, so you have that flexibility.
x5 Instagram highlights covers
Highlights are always there, and it's one of the first thing people go to when landing on the account. So it is crucial to have them neat and well-curated. That's why I provide the 5 highlights covers that will elevate your page.
Instagram feed of 9 posts
Besides the templates, I create you your initial instagram feed, so you have one thing less to worry about and can straight away dive into posting content.
Moodboard
A set of visuals, fonts and color palettes of the brand and design.
Revisions
2 Rounds of revision applicable.