Strategic Social Media Management

Ana Carolina Diaz

Starting at

550

About this service

Summary

My Social Media Management service is in charge of creating, planning, executing and monitoring social media strategies to enhance the digital presence of a brand, business or person. The goal is to increase engagement, generate leads, build audience loyalty and improve brand positioning through platforms such as Facebook, Instagram, Twitter (X), LinkedIn, TikTok, YouTube and Pinterest, among others.

This service is ideal for companies that want to maintain effective communication with their audience, but do not have the time or resources to manage their social networks professionally.

Process

Discovery & Strategy Meeting

Initial analysis of your brand, objectives and audience. Definition of KPIs (key metrics) and platforms to be used.

Content Planning & Approval

Creation of editorial calendar and content design. Review and adjustments based on your feedback.

Scheduling & Publishing

Scheduling of publications in professional tools. Consistent and optimized publishing for each social network.

Engagement & Community Management

Interaction with your audience (replies, messages, comments). Monitoring of mentions and relevant trends.

Performance Tracking & Reporting

Analysis of results (reach, engagement, conversions). Delivery of reports and strategic adjustments.

Continuous Optimization

A/B testing, adaptation to new trends and constant improvement.

FAQs

1. What social networks do you manage?
I work with the main platforms according to your objectives: Instagram, Facebook, LinkedIn, TikTok, Twitter (X), Pinterest and YouTube. We analyze which are the most suitable for your business before you start.
2. Do I need to provide the content or do you create it?
It depends on the package you choose. We offer from complete management (creation + publication) to just programming and community management. If you already have material, we optimize it; if not, we take care of everything.
3. How do you measure the success of campaigns?
I measure key metrics such as reach, engagement, website traffic, leads generated and conversions. We deliver periodic reports with insights and recommendations.
4. How long does it take to see results?
Results vary depending on the strategy, but usually a noticeable growth in engagement is seen in 2-3 months. Ad campaigns can give faster results.
5. Can you handle paid advertising (ads) on social networks?
Yes! I include Meta Ads (Facebook/Instagram), LinkedIn Ads and TikTok Ads management in our premium packages, with advanced segmentation and constant optimization.

What's included

1. Strategy and Planning
- Brand and competition analysis. - Definition of objectives (branding, sales, engagement, traffic, etc.). - Creation of a content calendar (posting schedule). - Selection of the most appropriate platforms according to the target audience.
2. Content Creation
- Design of graphic pieces (images, banners, infographics, memes). - Elaboration of videos and reels (basic or advanced edition). - Writing attractive and optimized texts for each social network. - Use of strategic hashtags and trends.
3. Management and Publication
- Programming of publications (use of tools such as Meta Business Suite, Hootsuite, Buffer, etc.). - Interaction with followers (response to comments and messages). - Community management (tone of voice adapted to the brand).
4. Advertising and Ads Management
- Creation and management of paid campaigns (Facebook Ads, Instagram Ads, LinkedIn Ads, etc.). - Audience segmentation. - Results monitoring and optimization.
5. Monitoring and Reporting
- Metrics analysis (reach, engagement, clicks, conversions). - Periodic performance reports (weekly, monthly or quarterly). - Strategy adjustments according to results.

Example projects