What's included

• Discovery

  At the first step of our journey, we keep it casual and obligation-free. Let's start with a relaxed discovery call to see if we're a good fit. I believe in being upfront – I can do a lot, but I won't claim to do it all. So, whether it's a virtual coffee or a glass of wine (depending on our time zones), let's chat about your project and see if our visions align.

• Strategy Workshop

  Our journey begins by understanding your story, your values, and your aspirations. We're here to uncover what sets you apart and magnify it. Together, we'll find the essence that defines your brand and makes it shine brightly. Strategy is just like your home's foundations. Without them your house would be highly vulnerable to a long list of problems, the same goes with your brand. Brand strategy is your long term plan that outlines how your company will develop to achieve your goals.

• Creative Direction and Mood board

  3 mood boards will created based on what your target audience will respond to. This way you'll be included within the decision making and there won't be any surprises when the brand presentation is sent off.

• Sketching and digitizing concepts

  While the brand presentation showcases a select few options, rest assured that I've explored countless creative solutions. From initial sketches on paper to refining the details in Illustrator, my role is to sift through the possibilities and offer you only the finest solutions tailored to your unique challenges. Because at its core, design is all about problem-solving – it's about how to captivate your audience, how to evoke emotions, and how to make a meaningful connection. A brand is a complex tapestry of thoughts and feelings, influenced by a multitude of factors. Visuals play a significant role, but so do words, experiences, and innovative ideas. Everything you see in the brand presentation is a reflection of these elements, meticulously crafted to help your brand connect on a deeper level."

• Brand concept presentation (2 concepts)

  You get to see not only your logo but brand in action with mockups. This includes primary and secondary logos, typography pairings and your logo and brand assets in use using mockups. The package includes one brand asset to be determined during the discovery call ( this could be business cards/letterheads, poster ad etc) but ad ons are available for which a custom quote is made.

• 3 revisions

  At times, you'll hit the mark right from the beginning, and sometimes, you might explore changes, only to find yourself back at the original design. This dynamic process is an essential part of the creative journey, enabling clients to fully embrace and appreciate the solutions crafted for them.

• Brand Guidelines

  Your go to booklet with all the info of your brand. The brand strategy workshop info will be here and a guide on how to use your logo, typography and anything else you may need.

• File handover and support

  To make sure you're all set, we'll hop on a call to chat about how to make the most of your files. Whether it's creating catchy Instagram posts, handling your print materials, or diving into your brand guidelines, we'll cover all the tips and info you need to get ready for your big debut. And even when the project is officially wrapped up, Im here to stay in touch and ensure everything keeps running smoothly."