What it is: Your website is ready. Now turn visitors into signups, and signups into customers. This add-on builds on the messaging foundation we've already created, so every email and resource speaks directly to your ideal customer and leads to one clear next step. You get a lead magnet worth signing up for and a five-email sequence that builds trust, shows what's possible, and moves people toward a demo, a purchase, or active use of your product. Same story, same message, working for you around the clock.

Path 1: Lead Magnet + Welcome Sequence (for startups that sell through demos or calls)

Lead magnet strategy: the right format for your audience, like a checklist, scorecard, template, or short guide

Written and designed lead magnet, created in Canva and delivered as a ready-to-share PDF, plus an editable Canva link so your team can update it anytime 

Five-email welcome sequence that delivers the freebie, names your customer's problem, positions you as the guide, shares a success story, and makes one clear ask

Opt-in copy for your landing page or signup form

Path 2: Waitlist or Onboarding Sequence (for product-led startups)

Five-email sequence that turns waitlist signups into day-one users, or new trial users into active, paying customers

Early access or trial offer messaging that gives people a reason to act now

Opt-in copy for your waitlist or signup page

Subject lines and preview text for every email

A recommended send schedule

Files ready to load into your email platform, like Mailchimp, ConvertKit (Kit), Beehiiv, HubSpot, or Loops

Complete the Startup Messaging Foundation or Story-Driven Website Copy & Wireframes service

Choose your path on a quick strategy call

Receive your lead magnet (Path 1) and email sequence

Review, request revisions, and get your final launch-ready files

Best for: Founders who have already completed their Startup Messaging Foundation or Story-Driven Website Copy & Wireframes project and want their new message working beyond the website. A great fit if you're launching an MVP, building a waitlist, starting a free trial, or getting traffic that isn't turning into customers.

Requirement: This add-on is available to clients who have completed the Startup Messaging Foundation or the Story-Driven Website Copy & Wireframes service. Your messaging foundation is what makes every email clear and consistent, so we build on it instead of starting from scratch.

Pricing: Add-on pricing: $1350. (Path 1) OR $1050. (Path 2)

Timeline: Typically 2 to 3 weeks after your strategy call