Startup Messaging Foundation: Clear Positioning Before You BuildJessica Machols
What it is:
You know your product inside and out, but explaining it simply is another story. Maybe your website, pitch deck, and LinkedIn all say something a little different, or people still look confused after you explain what you do. You get a clear messaging foundation that defines who your product is for, the problem it solves, and why it matters, all in words your customers actually use. Your customer becomes the hero of the story, and your product becomes the guide that helps them win. Get your message right once, then use it everywhere.
What you get:
Ideal customer profile: a clear picture of who you're talking to, what they struggle with, and what they really want
Product clarity: your offer explained simply, focused on what your customer gets instead of how it works behind the scenes
Unique value statement: a short, powerful statement of the problem you solve, how you solve it, and the result your customer gets
Sharp one-liner: the answer to "so what do you do?" for your website, pitch deck, LinkedIn, and investor conversations
Customer journey roadmap: where your customer starts, what's at stake if nothing changes, and what success looks like after they choose you
Brand message taglines: headline and tagline options ready to use on your homepage and marketing
Messaging guide: everything organized in one easy-to-use doc your team, designer, or developer can work from
How it works:
Fill out a short intake form about your product, customers, and goals
Meet for a kickoff call to dig into what makes your product valuable
Receive your complete messaging guide to use for all your platforms
Review it together and refine anything that needs adjusting
Best for:
Founders and startup teams at the MVP or pre-launch stage who need their message nailed down before building a website, pitch deck, or launch campaign. A great fit if your product has evolved faster than your messaging, your team describes it in different ways, or you're getting ready to fundraise and need a story that lands with both customers and investors.
Pricing:
Fixed price: $950.
Timeline:
Messaging guide delivered within 7 to 10 business days of your kickoff call
FAQs
Starting at$950
Duration2 weeks
Tags
Brand Messaging
Messaging Strategy
Brand Strategist
Copywriter
B2B
Positioning
SaaS
Startups
Service provided by
Jessica Machols Jacksonville, USA
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- Followers
Startup Messaging Foundation: Clear Positioning Before You BuildJessica Machols
Starting at$950
Duration2 weeks
Tags
Brand Messaging
Messaging Strategy
Brand Strategist
Copywriter
B2B
Positioning
SaaS
Startups
What it is:
You know your product inside and out, but explaining it simply is another story. Maybe your website, pitch deck, and LinkedIn all say something a little different, or people still look confused after you explain what you do. You get a clear messaging foundation that defines who your product is for, the problem it solves, and why it matters, all in words your customers actually use. Your customer becomes the hero of the story, and your product becomes the guide that helps them win. Get your message right once, then use it everywhere.
What you get:
Ideal customer profile: a clear picture of who you're talking to, what they struggle with, and what they really want
Product clarity: your offer explained simply, focused on what your customer gets instead of how it works behind the scenes
Unique value statement: a short, powerful statement of the problem you solve, how you solve it, and the result your customer gets
Sharp one-liner: the answer to "so what do you do?" for your website, pitch deck, LinkedIn, and investor conversations
Customer journey roadmap: where your customer starts, what's at stake if nothing changes, and what success looks like after they choose you
Brand message taglines: headline and tagline options ready to use on your homepage and marketing
Messaging guide: everything organized in one easy-to-use doc your team, designer, or developer can work from
How it works:
Fill out a short intake form about your product, customers, and goals
Meet for a kickoff call to dig into what makes your product valuable
Receive your complete messaging guide to use for all your platforms
Review it together and refine anything that needs adjusting
Best for:
Founders and startup teams at the MVP or pre-launch stage who need their message nailed down before building a website, pitch deck, or launch campaign. A great fit if your product has evolved faster than your messaging, your team describes it in different ways, or you're getting ready to fundraise and need a story that lands with both customers and investors.
Pricing:
Fixed price: $950.
Timeline:
Messaging guide delivered within 7 to 10 business days of your kickoff call
FAQs
$950