What's included

• 1:1 Discovery Call + Brand Questionnaire

  We kick things off with a collaborative call and an in-depth questionnaire to uncover your brand’s goals, values, audience, and visual preferences—setting a strong foundation for the design work.

• Moodboard and Direction (2 concepts + 2 rounds of revisions)

  You’ll receive two distinct visual directions in the form of curated moodboards that reflect your brand’s potential style. We’ll refine the selected concept through up to two rounds of feedback.

• Logo Suite: Primary, Secondary, Submark (SVG, PNG, PDF)

  A versatile set of logos designed for all use cases, from websites to social profiles. Delivered in multiple formats for easy implementation across your brand touchpoints.

• Color Palette: Primary, Secondary, Neutrals (with accessibility check)

  An attractive and accessible set of brand colors, thoughtfully chosen to support visual consistency and meet accessibility standards for digital use.

• Typography: Header, Paragraph, Label (Google Fonts only)

  A clear typographic system using free, web-safe fonts, ensuring consistency in your messaging and readability across all platforms.

• Mini Brand Guide (PDF)

  A compact yet comprehensive guide that outlines your brand’s core visual elements and how to use them.

• 2 Rounds of Design Revisions

  You’ll have two full rounds of revisions to refine your brand elements and ensure everything feels just right before final delivery.