What's included

• Brand Strategy: Purpose, Positioning, Personality, Audience

  We’ll define the heart of your brand—why it exists, who it serves, how it should be perceived, and what sets it apart—giving you a strategic foundation to guide all branding and marketing efforts.

• Brand Concept Exploration (3 Moodboard Directions)

  We’ll present three distinct brand directions using moodboards that visually explore potential styles for your logo design, color palette, typography, and photography. These curated concepts help you confidently choose a direction that reflects your brand’s vision before we begin the full design phase.

• Supporting Graphics (2–3 patterns, icons, or design motifs)

  To enrich your visual identity, we create custom graphic elements that add depth and cohesion across your website, packaging, or collateral—designed to complement your logo and color palette.

• Brand in Action Mockups (4–6 use cases)

  See your brand come to life in realistic scenarios like websites, packaging, social media, or merchandise. These mockups help you visualize consistency and impact across real-world applications.

• Visual Identity Guidebook (Digital + PDF)

  A comprehensive, professional-grade brand manual hosted on Brandpad.io, your digital home for brand rules and assets. It includes guidelines for logo usage, color application, typography, and visual elements. The guide also serves as a central hub to access and manage all your final design files, with a downloadable PDF backup for offline use.

• Unlimited Rounds of Design Revisions

  We offer unlimited rounds of revisions during the project timeline, ensuring every detail of your brand identity aligns with your vision. This collaborative process allows us to fine-tune your visuals and strategy until you’re completely confident in the final result.

• Final Deliverables in All Major File Types (PNG, SVG, PDF, AI, EPS)

  Your full brand asset suite, provided in all essential formats for both print and digital—ready for seamless handoff to web developers, printers, and internal teams.