E-Mail Marketing Audit & OptimizationDr. Rachel Seiler
Email Audit & Optimization
Timeline: 4 Weeks | Investment: $4,000
Email is still one of the highest-ROI channels. So a lot of my clients come to me knowing they're leaving revenue on the table due to poor deliverability, outdated flows, or ineffective copy. My 4-week deep dive identifies exactly where your automations and content are failing, and provides a high-level roadmap to reclaim lost conversions.
The Audit Process
Over the course of a month, I'll dig in and analyze your email ecosystem:
Week 1: Performance & Systems Baseline: A technical audit of your ESP (Klaviyo, Mailchimp, HubSpot, Shopify Message, etc.) to check deliverability, sender reputation, list hygiene, and technical setup.
Week 2: Content & Creative Analysis: A deep dive into your existing templates, subject line performance, and CTA effectiveness to see what’s actually resonating with your audience.
Week 3: Competitive Benchmarking: Analyzing how your competitors are positioning themselves in the inbox to find gaps and opportunities for differentiation.
Week 4: The Strategy Report: A comprehensive delivery of the final roadmap.
The Deliverable: The Strategic Roadmap
You receive a full report that serves as your execution manual for the next quarter. This includes:
Flow Optimization: Specific instructions for refining your current "bread and butter" automations (e.g., Welcome, Abandoned Cart, Post-Purchase).
New Revenue Flows: Strategic recommendations for new automated sequences to capture missed revenue.
Campaign Strategy: Detailed briefs for 3 custom campaigns tailored to your current goals.
Creative Direction: Specific notes for your design and copy teams on layout, tone, and mobile-first optimization.
Service Add-ons
1. Building & Technical Execution
If you don't have an in-house team to implement the recommendations, I can be "hands-on" within your ESP.
Scope: Building the recommended flows, designing templates, writing the copy, and setting up segmentation.
Pricing: Custom-scoped based on the complexity of the build.
2. Ongoing Email Support & Content Planning
For brands that want consistent, high-level strategy without the overhead of a full-time hire.
Scope: Long-term content calendars, monthly performance reviews, and ongoing A/B testing of subject lines and send times.
Benefit: Continuous optimization to ensure your list stays engaged and your revenue climbs month-over-month.
Pricing: Custom-scoped based on needs.
Dr. Rachel's other services
Starting at$4,000
Duration4 weeks
Tags
Email Automation
conversion copywriting
Email Development
Email Marketer
Growth Marketer
Service provided by
Dr. Rachel Seiler maxCleveland, USA
- $100k+
- Earned
- 1
- Paid projects
- 6
- Followers
E-Mail Marketing Audit & OptimizationDr. Rachel Seiler
Starting at$4,000
Duration4 weeks
Tags
Email Automation
conversion copywriting
Email Development
Email Marketer
Growth Marketer
Email Audit & Optimization
Timeline: 4 Weeks | Investment: $4,000
Email is still one of the highest-ROI channels. So a lot of my clients come to me knowing they're leaving revenue on the table due to poor deliverability, outdated flows, or ineffective copy. My 4-week deep dive identifies exactly where your automations and content are failing, and provides a high-level roadmap to reclaim lost conversions.
The Audit Process
Over the course of a month, I'll dig in and analyze your email ecosystem:
Week 1: Performance & Systems Baseline: A technical audit of your ESP (Klaviyo, Mailchimp, HubSpot, Shopify Message, etc.) to check deliverability, sender reputation, list hygiene, and technical setup.
Week 2: Content & Creative Analysis: A deep dive into your existing templates, subject line performance, and CTA effectiveness to see what’s actually resonating with your audience.
Week 3: Competitive Benchmarking: Analyzing how your competitors are positioning themselves in the inbox to find gaps and opportunities for differentiation.
Week 4: The Strategy Report: A comprehensive delivery of the final roadmap.
The Deliverable: The Strategic Roadmap
You receive a full report that serves as your execution manual for the next quarter. This includes:
Flow Optimization: Specific instructions for refining your current "bread and butter" automations (e.g., Welcome, Abandoned Cart, Post-Purchase).
New Revenue Flows: Strategic recommendations for new automated sequences to capture missed revenue.
Campaign Strategy: Detailed briefs for 3 custom campaigns tailored to your current goals.
Creative Direction: Specific notes for your design and copy teams on layout, tone, and mobile-first optimization.
Service Add-ons
1. Building & Technical Execution
If you don't have an in-house team to implement the recommendations, I can be "hands-on" within your ESP.
Scope: Building the recommended flows, designing templates, writing the copy, and setting up segmentation.
Pricing: Custom-scoped based on the complexity of the build.
2. Ongoing Email Support & Content Planning
For brands that want consistent, high-level strategy without the overhead of a full-time hire.
Scope: Long-term content calendars, monthly performance reviews, and ongoing A/B testing of subject lines and send times.
Benefit: Continuous optimization to ensure your list stays engaged and your revenue climbs month-over-month.
Pricing: Custom-scoped based on needs.
Dr. Rachel's other services
$4,000