Website Optimization for Growth

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About this service

Summary

I’ve led 50+ website redesigns and rebuilds that consistently deliver rapid boosts in organic traffic and conversions, often within just three months after launch. Whether collaborating with in-house teams or assembling my own squad of creative and technical experts, I ensure every project is executed with precision and purpose. My approach blends intuitive user experience, seamless performance, and sharp business strategy to create websites that don’t just look great—they drive serious growth. From strategy through launch, I keep the vision clear and the impact undeniable.

What's included

  • Discovery & Audit Report

    Comprehensive analysis of current website performance UX/UI evaluation and accessibility review Technical audit (speed, SEO, mobile responsiveness) Stakeholder interviews and user research Competitive benchmarking

  • Strategic Planning

    Define business goals and user objectives Develop user personas and journey maps Set KPIs for design and performance Sitemap and information architecture Technology stack recommendations

  • Targeted Website Optimization

    UX improvements focused on key pages or funnels Conversion rate optimization (CRO) audits and implementations Speed and performance enhancements Mobile experience enhancements A/B testing and analytics-driven refinements SEO audits and on-page optimization Content refresh and messaging alignment

  • Full Website Rebuild

    Concept development and wireframing Visual design aligned with brand identity Responsive design for all devices Content strategy and copywriting support Development using modern frameworks and CMS SEO best practices integrated from the ground up Quality assurance and user testing Training and documentation for client teams

  • CRM Integration

    Integration with CRM, marketing automation, or analytics tools Custom interactive features or applications


Skills and tools

Content Strategist

SEO Specialist

UX Writer

Ahrefs

Ahrefs

Google Analytics

Google Analytics

Squarespace

Squarespace

Wix

Wix

WordPress

WordPress