Tech-enabled (or not) qualitative and quantitative research

Kim Finnerty

Starting at

$

95

/hr

About this service

Summary

Steve Jobs once said, "The only mistake you can make as a manufacturer is to make something no one wants to buy." With 20+ years guiding the strategy of B2C and B2B brands with custom market research, I can help you or your clients avoid just that fate. I deliver cost-effective approaches to ensuring you understand your customers and what they want (or could want) from your brand to maximize relevancy and growth. Final deliverables include not only the data and learnings, but the "So What?" to guide future marketing decisions.

What's included

  • Consumer/customer insights

    New insights about customers and/or consumers delivered in a compelling format. This may include a powerpoint-style presentation, summary memorandum, video collage, or other format enabled by the research methodology employed.

  • Actionable recommendations

    Recommendations for what the insights mean to your business. How can you leverage these insights to improve brand health and growth?

  • Access to all collected data

    Whether the research is qualitative or quantitative or both, all data files belong to the client and will be provided for further analysis or presentation at the end of the project.

Skills and tools

Growth Marketer

Marketing Strategist

Market Researcher

Demandbase

Google Analytics

Octopus Deploy

SEMrush

Tableau

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