Steve Jobs once said, "The only mistake you can make as a manufacturer is to make something no one wants to buy." With 20+ years guiding the strategy of B2C and B2B brands with custom market research, I can help you or your clients avoid just that fate. I deliver cost-effective approaches to ensuring you understand your customers and what they want (or could want) from your brand to maximize relevancy and growth. Final deliverables include not only the data and learnings, but the "So What?" to guide future marketing decisions.