In 2-3 focused workshop sessions, we will dive into the brand's history, strengths, and weaknesses to understand what makes it unique. We will use existing research (or review findings from custom research, if indicated) to understand the brand's consumers--who they are, what is important to them, and how they feel about the brand. Then we will use that understanding to decide what the brand uniquely promises to its users and create a number of core assets that bring the brand and its essence to life.