Branding Workshop

Kim Finnerty

Starting at

8,500

About this service

Summary

In 2-3 focused workshop sessions, we will dive into the brand's history, strengths, and weaknesses to understand what makes it unique. We will use existing research (or review findings from custom research, if indicated) to understand the brand's consumers--who they are, what is important to them, and how they feel about the brand. Then we will use that understanding to decide what the brand uniquely promises to its users and create a number of core assets that bring the brand and its essence to life.

What's included

Brand Promise Key
A visual encapsulation of your brand's differentiating attributes, the emotional bonds they create with customers, and the unique promise on which the brand delivers.
Brand Manifesto
A short, inspiring, and compelling statement that describes what the brand stands for, the kind of world it wants to create, and what it wants to do in that world. This is a key document to give creative teams, ecosystem partners, and even employees a deep understanding of what the brand is all about.
Brand Personality
Just what it sounds like. What kind of a person would the brand be? Ensure that agency partners and internal creative and marketing teams understand how to represent the brand's essence in advertising, social media, package design, store environment, even logo and brand identity design.
Team Alignment
Through team participation in the definition of the brand, and through the range of deliverables described above, everyone who touches the brand is empowered to make decisions that reinforce and strengthen it.

Duration

4 weeks

Skills and tools

Brand Strategist

Marketing Strategist