Intro call for fit

First, we will have an intro call to be sure that usability testing makes the most sense for your research needs. Sometimes the results you are seeking is better suited for a different research method and if that is the case, I offer other research services to support with that.

Scoping doc

If this is a good fit, I will share with you my research scoping form for collecting the necessary information to build out the usability test so that it is the most effective. This also includes gathering information to customize a screener for your unique audience. I can walk you through this scoping document along the way or we can do check-ins at certain milestones of the doc.

Building of test

I take the information that you share (including images or prototypes of what you want tested) and build the test in UserTesting.com. Once the test is built, I run through a few times to be sure it runs properly. Then I share the link with you to run through to be sure it is exactly as you envision it before hitting LIVE on the test. If any edits are needed based on your run-through, I make those and you review again.

Launch test

Once the test is live, I run it based on your unique criteria. Perhaps you want multiple segmented audiences so I create the screeners and test to align with your goals. I also pilot test all tests before going live to be sure that it all runs smoothly before opening to wider audiences.

Transcription

I then download all user videos, and transcribe them.

Tagging

I built out a tagging system unique to your projects research goals and manually tag each question as well as other key insights per user transcript.

Synthesis

I organize all of the tags based on the goals of the research project. I also sort and spot unique insights and themes from the data to share with you/ your team.

Research report

I look at the research synthesis as a whole and identify the most important takeaways, and what that means for your business. I will also include additional insights, quotes/ videos from users to support the data, access to the transcripts/ videos, any identified questions about the interface and recommendations for next action steps to take.



🚀 Let's identify meaningful insights together, to help your product become more user-friendly and scale!