End-to-end User Research by Sara Niezgoda

End-to-end User Research by Sara NiezgodaEnd-to-end User Research by Sara Niezgoda

End-to-end User Research

Sara Niezgoda

Contact for pricing

About this service

Summary

Intro call for fit

First, we will have an intro call to be sure that the research goals you have line up with your product timeline requirements. Sometimes a research method you are seeking is may not be as realistic with key product timelines, if that is the case, I can offer other research methodologies to support your constraints.

Research scoping

Depending on the request. I can conduct a research scoping workshop with you/ your team to put together a plan that may involve multiple sub-research projects (mixed-methods) to give you the best data possible to support your research goals. If a specific method is requested, I will gather information in a scoping document, this also includes gathering information to customize a screener for your unique audience. I can walk you through this scoping document along the way or we can do check-ins at certain milestones of the doc.

Building of research project(s)

I take the information that you share and build out the framework of the research projects. These may be a few layered projects so at this time I would craft the required materials relevant to each projects needs. Then I share the framework with you to run through to be sure it is exactly as you envision it before proceeding. If any edits are needed based on your run-through, I make those and you review again.

Launch project(s)

Once the research projects are live, I run it based on your unique criteria. Perhaps you want multiple segmented audiences so I create the screeners and test to align with your goals. I also pilot test all tests before going live to be sure that it all runs smoothly before opening to wider audiences.

Transcription

I then download all user videos, and transcribe them.

Tagging

I built out a tagging system unique to your projects research goals and manually tag each question as well as other key insights per user transcript.

Synthesis

I organize all of the tags based on the goals of the research project. I also sort and spot unique insights and themes from the data to share with you/ your team.

Research report

If there are multiple projects, I will craft a research report per project as well as a research report summarizing all projects included. I look at the research synthesis as a whole and identify the most important takeaways, and what that means for your business. I will also include additional insights, quotes/ videos from users to support the data, access to the transcripts/ videos, any identified questions about the interface and recommendations for next action steps to take.

🚀 Let's identify meaningful insights together, to help your product become more user-friendly and scale!

What's included

Research Report
This project includes a research report that contains the following; - Key insights that address your main research questions. - Additional insights from golden nuggets I find in the data. - User quotes + video clips in correspondence with data insights. - Access to user videos. - Transcripts for each user video. - Open questions if new areas become exposed to explore based on users interactions, frustrations or voiced questions/ frustrations with the interface. - Recommendations for next action steps to take.

Example projects

Affirm — Sara Niezgoda

Andrea Hunt Yoga

SonicCloud

Recommendations

(5.0)

Andrea Owens

Client • Mar 7, 2023

Recommended

Sara is incredibly creative and also logical at the same time. She created my yoga website that has given me multiple jobs like being the Director of a Yoga Teacher Training Program at a premiere studio, leading yoga retreats, and gaining more private clients. I believe she was the key factor in my success through her competitive industry-wide research, usability testing to get user feedback, and creating a strategy that she walked me through. I can’t recommend Sara enough!

Skills and tools

UX Researcher

Google Docs

Google Drive

Miro

UserTesting

Zoom

More services

Usability Testing

STARTING AT

$50/hour

hourly rate, 2 Weeks - 2 Months (Depends on assets)