Using my knowledge of the latest social media and digital trends, I analyze the strengths, weaknesses and opportunities that your brand has, and proceed to outline the different options you can take. It can include an auditing of your social media platforms, a detailed description of your competitors and their strengths and weaknesses, and the potential content, strategy, and budget decisions your brand needs to take. I also outline content pillars, which are essential 2 to 4 concepts or topics within your brand which you can utilize to create a stronger social media presence and unique content.