As a social media manager I am responsible for managing and executing the social media strategy for a brand. This includes scheduling content across various platforms, creating a content plan that aligns with the brand's goals and target audience, monitoring and analyzing social media metrics, and writing copy that engages the audience and promotes the brand.
Under the analytics I am responsible for monitoring and analyzing social media metrics, such as engagement rates, reach, and impressions. Essentially, I use this data to adjust the content plan and make data-driven decisions to improve the brand's social media presence.
Other tasks have involved writing copy that is engaging and promotes the brand. This includes creating captions for posts, writing tweets, and developing copy for ads. The copy is tailored to the target audience and aims to align with the brand's tone and voice.
What's included
Strategy and Planning
Content strategy, platform auditing, and content planning