Social media strategy document: This outlines your key objectives, target audience, content pillars, brand voice, and posting schedule.
Competitive analysis: A breakdown of your client's competitors' social media presence, including strengths, weaknesses, and opportunities.
Monthly content calendar: A detailed plan outlining the themes, topics, types of content, and posting dates for each platform.
Branded social media templates: Consistent templates for visuals and text to maintain brand identity across platforms.
Community management report: Regular reports summarizing engagement metrics, follower growth, and sentiment analysis.
Campaign reports: Specific reports for any paid ad campaigns you run, detailing performance metrics and ROI.