What's included

• General Deliverables:

  Digital marketing strategy document: Outlining your key objectives, target audience, brand voice, and overall approach. Competitor analysis: A breakdown of your client's local competitors' online presence, including strengths, weaknesses, and opportunities. Monthly SEO report: Summarizing website traffic, keyword rankings, and backlinks acquired. Monthly Google Ads performance report: Highlighting impressions, clicks, conversions, and ROI for each campaign.

• additional

  Optimized website content: Including title tags, meta descriptions, page content, and image alt text, all targeting relevant keywords. Mobile-friendly website: Ensuring easy access on all devices. Local SEO optimization: Claiming and managing Google My Business listing, optimizing NAP (Name, Address, Phone number) consistency across online directories, and building local backlinks. Technical SEO audit and report: Identifying and fixing any technical issues impacting website performance and search engine ranking. Google Ads Deliverables: Set up and management of multiple targeted Google Ads campaigns: Focused on location, demographics, and relevant keywords specific to Feldman Construction's ideal clientele. Compelling ad copy: Tailored to specific campaigns and user intent, encouraging clicks. Optimized landing pages: Designed to convert website visitors into leads or customers. Conversion tracking: Set up to measure the effectiveness of each campaign and landing page. Additional Deliverables Social media management: Posting schedule, content creation, and engagement tracking for relevant platforms. Email marketing campaign: Newsletter design, development, and performance analysis. Lead nurturing strategy: Automated email sequences to convert leads into paying customers