What's included

• Research Plan

  Outlines objectives, research questions, methods, and timeline.

• Research report

  Personas: archetypes representing key user groups; Customer Journey Map: holistic view of the end-to-end user journey. Stakeholder Map & Interview Summaries: insights and mapping of stakeholders’ influence. Competitive & Comparative Analysis: benchmarking direct competitors and similar experiences. Insight Report: synthesis of qualitative and quantitative findings.

• Ideating & Design

  Wireframes. User Flows. Preliminary UI Kit / Design System Draft.

• Visual Design & Prototyping

  High-fidelity Mockups Interactive Prototypes: built in Figma. UI Design System (complete): components, tokens, patterns, guidelines. Animation Specs / Motion Guidelines Prototypes built with vibe coding / creative coding: Framer or Replit

• Validation & Testing

  Usability Test Plan Test Reports & Insights Accessibility Audit Iteration Backlog

• Handoff & Delivery

  Spec & Handoff Files: Zeplin, Figma Inspect, Storybook, or code repositories. Release Notes Design Documentation: design decisions, rationale, evolution. Governance Guide: how to maintain & grow the design system.