I design digital products and services that blend strategy, empathy, and visual storytelling — transforming insights into engaging, accessible user experiences.
Through a mix of UX research, prototyping (including creative vibe coding), and design systems, I help brands turn complex ideas into intuitive, human-centered solutions.
What's included
Research Plan
Outlines objectives, research questions, methods, and timeline.
Research report
Personas: archetypes representing key user groups;
Customer Journey Map: holistic view of the end-to-end user journey.
Stakeholder Map & Interview Summaries: insights and mapping of stakeholders’ influence.
Competitive & Comparative Analysis: benchmarking direct competitors and similar experiences.
Insight Report: synthesis of qualitative and quantitative findings.
Ideating & Design
Wireframes.
User Flows.
Preliminary UI Kit / Design System Draft.
Visual Design & Prototyping
High-fidelity Mockups
Interactive Prototypes: built in Figma.
UI Design System (complete): components, tokens, patterns, guidelines.
Animation Specs / Motion Guidelines
Prototypes built with vibe coding / creative coding:
Framer or Replit
Validation & Testing
Usability Test Plan
Test Reports & Insights
Accessibility Audit
Iteration Backlog
Handoff & Delivery
Spec & Handoff Files: Zeplin, Figma Inspect, Storybook, or code repositories.
Release Notes
Design Documentation: design decisions, rationale, evolution.
Governance Guide: how to maintain & grow the design system.
I design digital products and services that blend strategy, empathy, and visual storytelling — transforming insights into engaging, accessible user experiences.
Through a mix of UX research, prototyping (including creative vibe coding), and design systems, I help brands turn complex ideas into intuitive, human-centered solutions.
What's included
Research Plan
Outlines objectives, research questions, methods, and timeline.
Research report
Personas: archetypes representing key user groups;
Customer Journey Map: holistic view of the end-to-end user journey.
Stakeholder Map & Interview Summaries: insights and mapping of stakeholders’ influence.
Competitive & Comparative Analysis: benchmarking direct competitors and similar experiences.
Insight Report: synthesis of qualitative and quantitative findings.
Ideating & Design
Wireframes.
User Flows.
Preliminary UI Kit / Design System Draft.
Visual Design & Prototyping
High-fidelity Mockups
Interactive Prototypes: built in Figma.
UI Design System (complete): components, tokens, patterns, guidelines.
Animation Specs / Motion Guidelines
Prototypes built with vibe coding / creative coding:
Framer or Replit
Validation & Testing
Usability Test Plan
Test Reports & Insights
Accessibility Audit
Iteration Backlog
Handoff & Delivery
Spec & Handoff Files: Zeplin, Figma Inspect, Storybook, or code repositories.
Release Notes
Design Documentation: design decisions, rationale, evolution.
Governance Guide: how to maintain & grow the design system.