White-Label Name Design for Your Agency or Studio

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About this service

Summary

An expertly curated round of pre-screened naming concepts created and tailored according to your brand’s needs.
This package is a one-stop shop for naming.
Let’s book in a call and explore working together.

Process

Discovery:
I’ll work with you to paint the full picture of what the business does, what its functions are, what problem it solves - and for who. We’ll draw on all these elements to help shape and forge the Namestorming process later on.
Research & Development:
I’ll conduct a deep dive into the industry and competitors. This will help give me a relevant picture of the landscape and spark some ideas for how the business can compete via its own Naming and Positioning.
Namestorming:
I then use a combination of creative exercises and critical thinking to help forge a list of naming concepts that are relevant, unique and impactful. 
Trademark Checks:
Once a long list is developed, I’ll conduct a preliminary trademark check and crosscheck of selected naming concepts across multiple trademark databases. Any infringements will be replaced.
Presentation & Feedback:
Lastly, a presentation takes place detailing each of the curated naming concepts and their positioning. Brand Mockups are included to help visualise the naming concepts in the real world. This presentation is also accompanied by a spreadsheet which includes information on trademark availability, domains and a feedback area if iteration-based revisions are needed.

What's included

  • Discovery Session:

    A collaborative discovery session with you or your client to establish the brand’s purpose and vision.

  • Name Creation Round (10x Naming Concepts):

    10x high-impact and legally viable brand names.

  • Iteration-Based Revisions:

    We often strike gold in the first round. However, if the client would like to continue exploring a certain theme, keyword, suffix or prefix that was established in the initial round - I can provide iteration-based revisions.

  • Trademark Checks:

    All naming concepts are checked and cross-checked across multiple IP databases. Any infringements will be replaced.

  • Presentation & Feedback Session:

    A presentation detailing each of the curated naming concepts and their positioning. Accompanied by brand mockups and a spreadsheet which includes information on trademark availability and domains.

  • Brand Mockups:

    Not all names will immediately jump off the page at you. Most require some thinking about what it can be, and not what it currently is. Brand Mockups are included to help visualise the naming concepts in the real world.

  • Domain Consultancy Service:

    Some clients require additional help in identifying the best domain for their brand. Research and consultation in this field is also included.

Recommendations

(5.0)

Bree Proffitt

Client • Mar 17, 2025

Working with Max was awesome! He heard the vision for our company and helped us come up with a name that not only captures the essence of our business, but is also unique. Highly recommend!

Alex Ryan

Client • Feb 7, 2025

I hired Max for a project involving naming, positioning, storytelling and strategy. He excelled in all areas of the project’s scope and built a brand from the ground up that stands out. I’ll definitely be working with him again!

Andrew Dillon • Upliftly

Client • Jan 20, 2025

Max was extremely creative, collaborative and exhaustive in helping us strategize and select a new name for our digital mental health app. His attention to detail, out of the box thinking, and familiarity with all the elements of name brand concepts, made working with him a great experience.

Naomi Heyes

Freelancer • Oct 18, 2024

Working with Max was fantastic! He's incredibly professional, clear about his vision and communicates effortlessly throughout the process. Plus, he's just an all-around great person to collaborate with. I couldn't recommend him more!


Skills and tools

Brand Designer

Brand Strategist

Copywriter

Artboard Studio

Figma

Google Docs

Google Sheets

Industries

Consulting