Brand Foundation: Build a Visual Identity That Scalesalia kaouel
You know your brand deserves more than a logo, but hiring a traditional agency feels overwhelming, and expensive. The result? You launch with something “temporary” that you outgrow in three months, costing you more time and money in the long run.
I help startups and consumer brands skip that cycle. You get a full visual identity system, strategy, logo suite, color palette, typography, and a shareable guidelines document, designed to build trust immediately and scale with you. No fluff, no endless meetings, just a complete foundation delivered in two weeks.
This is for:
Culturally-conscious consumer brands
Food & beverage startups preparing for retail
Creative ventures that need more than a logo
Deliverables
Brand Strategy & Positioning Brief : A document clarifying your target audience, market position, brand voice, and visual direction before any design work begins.
Logo System : Primary logo, secondary mark, and icon/symbol delivered in vector files (AI, EPS, SVG) and web-ready PNGs.
Color Palette & Typography System : A curated color palette with HEX/RGB/CMYK values and a paired font system for digital and print use.
Brand Guidelines Document : A clean, easy-to-share PDF covering logo usage, color specs, typography rules, and brand voice, ready to hand off to developers, marketers, or vendors.
3 Rounds of Revisions : One round after initial concepts, one during refinement, and one before final delivery to ensure the outcome matches your vision.
My Process
Discovery Call (30 min)
We’ll talk through your brand’s story, your market, your competitors, and your ambition. I’ll walk away with a clear picture of what success looks like.
Strategy Brief
I deliver a one‑page brief outlining the brand’s positioning, target audience, and visual direction for your approval. No design starts until you’re aligned on the strategy.
Initial Concepts
I present two distinct creative directions, each including logo ideas, color palette, and typography. You choose the direction you want to move forward with.
Refinement & Revisions
We develop your chosen direction through up to two rounds of revisions, refining details until everything feels right.
Final Delivery
You receive all final files, the brand guidelines PDF, and a short handoff walkthrough. Your brand is ready to use immediately.
What I Need From You to Start
A short brief (or just a 30‑minute call) about your brand, audience, and goals
Any existing visual assets (if applicable)
A single point of contact for approvals to keep the process moving
Final content for the strategy brief (I’ll guide you through this)
FAQs
That's exactly what the strategy brief is for. I'll guide you through the questions so we can define it together before any design work begins.
Additional revision rounds are available at $150/round. Most projects wrap up within the included 3 rounds because we align on strategy first, so we're not guessing or redesigning from scratch.
Logo files in AI, EPS, SVG, and PNG. The guidelines document is a high-resolution PDF. A figma file with all the elements and colors. All files are organized and ready to share with printers, developers, or co-packers.
Yes. The vector files are print-ready for any application, and the guidelines document ensures consistency across everything you produce.
I'm happy to discuss add-ons after the foundation is complete. We can scope those as a separate service or build them into a longer engagement.
Example work
alia's other services
Starting at$2,500
Duration1 week
Tags
Brand Designer
Brand Strategist
Design Systems Specialist
Logo Designer
Service provided by
alia kaouel Italy
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Brand Foundation: Build a Visual Identity That Scalesalia kaouel
Starting at$2,500
Duration1 week
Tags
Brand Designer
Brand Strategist
Design Systems Specialist
Logo Designer
You know your brand deserves more than a logo, but hiring a traditional agency feels overwhelming, and expensive. The result? You launch with something “temporary” that you outgrow in three months, costing you more time and money in the long run.
I help startups and consumer brands skip that cycle. You get a full visual identity system, strategy, logo suite, color palette, typography, and a shareable guidelines document, designed to build trust immediately and scale with you. No fluff, no endless meetings, just a complete foundation delivered in two weeks.
This is for:
Culturally-conscious consumer brands
Food & beverage startups preparing for retail
Creative ventures that need more than a logo
Deliverables
Brand Strategy & Positioning Brief : A document clarifying your target audience, market position, brand voice, and visual direction before any design work begins.
Logo System : Primary logo, secondary mark, and icon/symbol delivered in vector files (AI, EPS, SVG) and web-ready PNGs.
Color Palette & Typography System : A curated color palette with HEX/RGB/CMYK values and a paired font system for digital and print use.
Brand Guidelines Document : A clean, easy-to-share PDF covering logo usage, color specs, typography rules, and brand voice, ready to hand off to developers, marketers, or vendors.
3 Rounds of Revisions : One round after initial concepts, one during refinement, and one before final delivery to ensure the outcome matches your vision.
My Process
Discovery Call (30 min)
We’ll talk through your brand’s story, your market, your competitors, and your ambition. I’ll walk away with a clear picture of what success looks like.
Strategy Brief
I deliver a one‑page brief outlining the brand’s positioning, target audience, and visual direction for your approval. No design starts until you’re aligned on the strategy.
Initial Concepts
I present two distinct creative directions, each including logo ideas, color palette, and typography. You choose the direction you want to move forward with.
Refinement & Revisions
We develop your chosen direction through up to two rounds of revisions, refining details until everything feels right.
Final Delivery
You receive all final files, the brand guidelines PDF, and a short handoff walkthrough. Your brand is ready to use immediately.
What I Need From You to Start
A short brief (or just a 30‑minute call) about your brand, audience, and goals
Any existing visual assets (if applicable)
A single point of contact for approvals to keep the process moving
Final content for the strategy brief (I’ll guide you through this)
FAQs
That's exactly what the strategy brief is for. I'll guide you through the questions so we can define it together before any design work begins.
Additional revision rounds are available at $150/round. Most projects wrap up within the included 3 rounds because we align on strategy first, so we're not guessing or redesigning from scratch.
Logo files in AI, EPS, SVG, and PNG. The guidelines document is a high-resolution PDF. A figma file with all the elements and colors. All files are organized and ready to share with printers, developers, or co-packers.
Yes. The vector files are print-ready for any application, and the guidelines document ensures consistency across everything you produce.
I'm happy to discuss add-ons after the foundation is complete. We can scope those as a separate service or build them into a longer engagement.
Example work
alia's other services
$2,500