Most packaging projects fail because the brand was designed for screens, not shelves. The colors shift in print, the hierarchy breaks at a small scale, and the product gets lost where it actually needs to be noticed.

I take a different approach. Every element of the visual identity: logo, color, typography, illustration, is developed with packaging in mind from day one. The result is a brand that feels coherent across digital and physical touchpoints, and packaging that performs where it matters.

This service is for consumer brands that need to exist physically: food & beverage, apothecary, and other products destined for retail shelves or direct‑to‑consumer shipments.

Packaging concept & visual hierarchy A clear structure for how the identity translates to physical space, where the logo sits, how information flows, and what draws the eye first.

Label design (up to 2 SKUs) Front and back label layouts, fully designed and ready for production. If you have more than two SKUs, we can scope accordingly.

Illustration or pattern design (if needed) Custom illustrations or repeating patterns that give your packaging a distinctive, ownable character, developed in parallel with the identity so everything feels unified.

Print‑ready files prepared for your printer Files delivered in the correct formats (PDF/X, AI, EPS) with bleeds, color separations, and technical specs your printer needs. No back‑and‑forth about missing layers.

All deliverables are documented in a brand guidelines section dedicated to packaging: material considerations, logo placement rules, and print specifications you can hand off to any co‑packer or printer.

Discovery We talk through your product, your target shelf context (grocery, specialty, DTC), your competitors, and your goals. I’ll also gather any existing materials or constraints.

Brand strategy brief A one‑page positioning document that defines your audience, brand voice, and visual direction. Approved before any design work begins—so we’re aligned on what the packaging needs to communicate.

Identity & packaging concepts Instead of designing a logo in isolation, I explore two creative directions where the identity and packaging are developed together. You’ll see logo proposals applied to mockups of your actual packaging, so you can evaluate how they work in context.

Packaging refinement Once a direction is chosen, we refine the details: hierarchy, materials, color accuracy, and any illustrations or patterns. I’ll provide guidance on substrates (paper, glass, etc.) and printing methods (flexo, digital, etc.) to ensure the final product matches your expectations.

Final delivery You receive:

A clear understanding of your product, your target retail channels, and your timeline

Any existing packaging samples, competitor references, or printer contacts (if available)

A single point of contact for approvals

Availability for the discovery call and two key feedback milestones