Brand Strategy: your brand, audience, and how they connect
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About this service
Summary
What's included
Audience Definition
To define your audience in a way that’s strategically useful, I go deeper than demographics and illuminate the real people who shape your brand’s success. Using a mix of qualitative insights and brand equity research, I create layered personas with each layer corresponding to a connection opportunity. Just as importantly, I address audience hierarchy, bringing clarity and focus to which audiences matter most and why.
Brand Definition
I clarify and redefine your brand strategy to drive inside-out transformation. That means grounding the brand in who you truly are—your internal values, purpose, and character—then shaping how that essence is expressed externally. This alignment creates a brand that feels authentic, resonates deeply, and endures over time.
Brand Positioning
Your audience doesn’t evaluate your brand in isolation—they compare it to other options they believe are relevant. If your brand feels too similar, you’re forced to compete on price, which erodes brand premium. I help define a position that is meaningful, defensible, and distinct—both now and in the future. This clarity strengthens your brand’s uniqueness in a crowded market.
