What's included

• Message Strategy

  A message strategy helps your team know what to say and when to say it, building stronger audience connection and supporting movement along the customer journey. My approach uses your purpose, promise and values to identify the topics your brand should focus on and articulates your brand’s point of view for each topic. This provides a balance of focus and flexibility, supporting consistently relevant communication that’s timely and fresh.

• Brand Voice

  Two brands can deliver the same message, but the tone of voice can completely change how that message is received. While message strategy focuses on what to say, brand voice guides the tone and style of your communication. Referent develops brand voice from brand personality traits and brings it to life with copy examples tailored to different touchpoints and moments.

• Key Messaging

  I'll develop key messaging tailored to each brand, e.g. tagline, brand introduction, and service description.