The Basic Brand Package is designed to give small businesses everything they need to launch or refresh their visual identity — clearly, professionally, and affordably.
You’ll receive a complete logo suite, fonts, color palette, and clear brand guidelines that make implementation easy. Whether you’re just starting out or need to clean up your current visuals, this package helps you present your brand confidently across every touchpoint.
It’s perfect for entrepreneurs, boutique businesses, or solo founders looking for big impact on a smart budget.
What's included
🔍 Brand Questionnaire
A simple yet effective questionnaire designed to uncover your brand’s values, goals, and audience. It ensures that every design decision aligns with your business purpose and market positioning.
🎨 Creative Direction
Two to three mood boards that explore different visual directions. These help us lock in your brand’s tone, style, and look before designing — ensuring a clear, cohesive path forward.
✒️ Custom Logo System
A versatile set of logos, including:
• Primary Logo (your main brand mark)
• Secondary Logo (adaptable for smaller spaces or alternate layouts)
• Submark or Icon (simplified version for social icons or stamps)
Delivered in multiple file formats: SVG, EPS, PNG, JPG, PDF.
🧠 Typography System
Two carefully selected font pairings — one for headings, one for body text — chosen to match your brand’s tone and ensure readability across print and digital platforms.
🎨 Brand Color Palette
A refined set of brand colors (main, accent, and neutrals), with HEX, CMYK, and RGB values to ensure consistency across platforms.
📘 Brand Guideline
A simple, easy-to-use PDF brand guide showing how to apply your logo, colors, and typography correctly — plus real-world brand mockups (e.g., business cards, social posts, packaging) to help you visualize your new identity in action.
🔁 Revisions
Up to 2 revisions per deliverable to ensure everything feels just right. Additional changes can be added for a fee.
The Basic Brand Package is designed to give small businesses everything they need to launch or refresh their visual identity — clearly, professionally, and affordably.
You’ll receive a complete logo suite, fonts, color palette, and clear brand guidelines that make implementation easy. Whether you’re just starting out or need to clean up your current visuals, this package helps you present your brand confidently across every touchpoint.
It’s perfect for entrepreneurs, boutique businesses, or solo founders looking for big impact on a smart budget.
What's included
🔍 Brand Questionnaire
A simple yet effective questionnaire designed to uncover your brand’s values, goals, and audience. It ensures that every design decision aligns with your business purpose and market positioning.
🎨 Creative Direction
Two to three mood boards that explore different visual directions. These help us lock in your brand’s tone, style, and look before designing — ensuring a clear, cohesive path forward.
✒️ Custom Logo System
A versatile set of logos, including:
• Primary Logo (your main brand mark)
• Secondary Logo (adaptable for smaller spaces or alternate layouts)
• Submark or Icon (simplified version for social icons or stamps)
Delivered in multiple file formats: SVG, EPS, PNG, JPG, PDF.
🧠 Typography System
Two carefully selected font pairings — one for headings, one for body text — chosen to match your brand’s tone and ensure readability across print and digital platforms.
🎨 Brand Color Palette
A refined set of brand colors (main, accent, and neutrals), with HEX, CMYK, and RGB values to ensure consistency across platforms.
📘 Brand Guideline
A simple, easy-to-use PDF brand guide showing how to apply your logo, colors, and typography correctly — plus real-world brand mockups (e.g., business cards, social posts, packaging) to help you visualize your new identity in action.
🔁 Revisions
Up to 2 revisions per deliverable to ensure everything feels just right. Additional changes can be added for a fee.