Basic Brand Package :: From Zero to OneEmmanuel Cagossi
The Basic Brand Package is designed to give small businesses everything they need to launch or refresh their visual identity — clearly, professionally, and affordably.
You’ll receive a complete logo suite, fonts, color palette, and clear brand guidelines that make implementation easy. Whether you’re just starting out or need to clean up your current visuals, this package helps you present your brand confidently across every touchpoint.
It’s perfect for entrepreneurs, boutique businesses, or solo founders looking for big impact on a smart budget.
What's included
🔍 Brand Questionnaire
A simple yet effective questionnaire designed to uncover your brand’s values, goals, and audience. It ensures that every design decision aligns with your business purpose and market positioning.
🎨 Creative Direction
Two to three mood boards that explore different visual directions. These help us lock in your brand’s tone, style, and look before designing — ensuring a clear, cohesive path forward.
✒️ Custom Logo System
A versatile set of logos, including:
• Primary Logo (your main brand mark)
• Secondary Logo (adaptable for smaller spaces or alternate layouts)
• Submark or Icon (simplified version for social icons or stamps)
Delivered in multiple file formats: SVG, EPS, PNG, JPG, PDF.
🧠 Typography System
Two carefully selected font pairings — one for headings, one for body text — chosen to match your brand’s tone and ensure readability across print and digital platforms.
🎨 Brand Color Palette
A refined set of brand colors (main, accent, and neutrals), with HEX, CMYK, and RGB values to ensure consistency across platforms.
📘 Brand Guideline
A simple, easy-to-use PDF brand guide showing how to apply your logo, colors, and typography correctly — plus real-world brand mockups (e.g., business cards, social posts, packaging) to help you visualize your new identity in action.
🔁 Revisions
Up to 2 revisions per deliverable to ensure everything feels just right. Additional changes can be added for a fee.
FAQs
You’ll receive a brand questionnaire, creative direction moodboards, a complete logo suite, color palette, font system, brand mockups, and a PDF brand guide.
The full process usually takes 2–3 weeks, depending on response times and revision cycles.
You’ll get 2 rounds of revisions for each major deliverable (logo, colors, typography, brand guide).
Just fill out the inquiry form and complete the brand questionnaire. If you already have a pitch deck or vision board, that’s a plus.
This service focuses on the visual identity. If you need naming or copywriting, let’s chat — I can recommend a specialist or include it in a custom package.
Final files include PDF, PNG, JPG, SVG, and EPS — ready to use across print, digital, and web.
This package includes one logo concept based on the direction we establish together. You’ll have two revision rounds to refine it. If you’d like to explore additional concepts, we can scope that as an add-on.
Absolutely! If you need extras like packaging, social templates, or other assets, just send me a message and we’ll tailor a package for you.
This package is design-focused, but I’m happy to discuss extended collaboration for rollout and implementation.
Example work
Starting at$1,900
Duration4 weeks
Tags
Adobe Illustrator
Adobe InDesign
Adobe Photoshop
Adobe XD
Figma
Brand Designer
Brand Strategist
Digital Marketer
Service provided by
Emmanuel Cagossi Buenos Aires, Argentina
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Basic Brand Package :: From Zero to OneEmmanuel Cagossi
Starting at$1,900
Duration4 weeks
Tags
Adobe Illustrator
Adobe InDesign
Adobe Photoshop
Adobe XD
Figma
Brand Designer
Brand Strategist
Digital Marketer
The Basic Brand Package is designed to give small businesses everything they need to launch or refresh their visual identity — clearly, professionally, and affordably.
You’ll receive a complete logo suite, fonts, color palette, and clear brand guidelines that make implementation easy. Whether you’re just starting out or need to clean up your current visuals, this package helps you present your brand confidently across every touchpoint.
It’s perfect for entrepreneurs, boutique businesses, or solo founders looking for big impact on a smart budget.
What's included
🔍 Brand Questionnaire
A simple yet effective questionnaire designed to uncover your brand’s values, goals, and audience. It ensures that every design decision aligns with your business purpose and market positioning.
🎨 Creative Direction
Two to three mood boards that explore different visual directions. These help us lock in your brand’s tone, style, and look before designing — ensuring a clear, cohesive path forward.
✒️ Custom Logo System
A versatile set of logos, including:
• Primary Logo (your main brand mark)
• Secondary Logo (adaptable for smaller spaces or alternate layouts)
• Submark or Icon (simplified version for social icons or stamps)
Delivered in multiple file formats: SVG, EPS, PNG, JPG, PDF.
🧠 Typography System
Two carefully selected font pairings — one for headings, one for body text — chosen to match your brand’s tone and ensure readability across print and digital platforms.
🎨 Brand Color Palette
A refined set of brand colors (main, accent, and neutrals), with HEX, CMYK, and RGB values to ensure consistency across platforms.
📘 Brand Guideline
A simple, easy-to-use PDF brand guide showing how to apply your logo, colors, and typography correctly — plus real-world brand mockups (e.g., business cards, social posts, packaging) to help you visualize your new identity in action.
🔁 Revisions
Up to 2 revisions per deliverable to ensure everything feels just right. Additional changes can be added for a fee.
FAQs
You’ll receive a brand questionnaire, creative direction moodboards, a complete logo suite, color palette, font system, brand mockups, and a PDF brand guide.
The full process usually takes 2–3 weeks, depending on response times and revision cycles.
You’ll get 2 rounds of revisions for each major deliverable (logo, colors, typography, brand guide).
Just fill out the inquiry form and complete the brand questionnaire. If you already have a pitch deck or vision board, that’s a plus.
This service focuses on the visual identity. If you need naming or copywriting, let’s chat — I can recommend a specialist or include it in a custom package.
Final files include PDF, PNG, JPG, SVG, and EPS — ready to use across print, digital, and web.
This package includes one logo concept based on the direction we establish together. You’ll have two revision rounds to refine it. If you’d like to explore additional concepts, we can scope that as an add-on.
Absolutely! If you need extras like packaging, social templates, or other assets, just send me a message and we’ll tailor a package for you.
This package is design-focused, but I’m happy to discuss extended collaboration for rollout and implementation.
Example work
$1,900