Basic Brand Package :: From Zero to One

Pro

Top Independent

Emmanuel Cagossi

Starting at

1,900

About this service

Summary

The Basic Brand Package is designed to give small businesses everything they need to launch or refresh their visual identity — clearly, professionally, and affordably.

You’ll receive a complete logo suite, fonts, color palette, and clear brand guidelines that make implementation easy. Whether you’re just starting out or need to clean up your current visuals, this package helps you present your brand confidently across every touchpoint.

It’s perfect for entrepreneurs, boutique businesses, or solo founders looking for big impact on a smart budget.

Process

STEP 1 — Onboarding

We kick things off with a quick intro and send you the brand questionnaire.

STEP 2 — Discovery

We review your goals and target audience, then create moodboards for creative alignment.

STEP 3 — Design

Based on your chosen moodboard, we will design your full brand identity and present it with real-world mockups.

STEP 4 — Revisions

You will have up to two rounds of revisions per deliverable to make sure it all feels perfect.

STEP 5 — Delivery

Once finalized, you will receive all your files in multiple formats, plus a clear brand guide to ensure long-term consistency.

FAQs

What’s included in the Basic Brand Package?
You’ll receive a brand questionnaire, creative direction moodboards, a complete logo suite, color palette, font system, brand mockups, and a PDF brand guide.
How long does it take?
The full process usually takes 2–3 weeks, depending on response times and revision cycles.
How many revisions are included?
You’ll get 2 rounds of revisions for each major deliverable (logo, colors, typography, brand guide).
What do you need from me to get started?
Just fill out the inquiry form and complete the brand questionnaire. If you already have a pitch deck or vision board, that’s a plus.
Do you offer brand naming or messaging?
This service focuses on the visual identity. If you need naming or copywriting, let’s chat — I can recommend a specialist or include it in a custom package.
Which file types do I receive?
Final files include PDF, PNG, JPG, SVG, and EPS — ready to use across print, digital, and web.
Do I get to see multiple logo options?
This package includes one logo concept based on the direction we establish together. You’ll have two revision rounds to refine it. If you’d like to explore additional concepts, we can scope that as an add-on.
Can you customize the package to my needs?
Absolutely! If you need extras like packaging, social templates, or other assets, just send me a message and we’ll tailor a package for you.
Do you offer ongoing support or implementation?
This package is design-focused, but I’m happy to discuss extended collaboration for rollout and implementation.

What's included

🔍 Brand Questionnaire
A simple yet effective questionnaire designed to uncover your brand’s values, goals, and audience. It ensures that every design decision aligns with your business purpose and market positioning.
🎨 Creative Direction
Two to three mood boards that explore different visual directions. These help us lock in your brand’s tone, style, and look before designing — ensuring a clear, cohesive path forward.
✒️ Custom Logo System
A versatile set of logos, including: • Primary Logo (your main brand mark) • Secondary Logo (adaptable for smaller spaces or alternate layouts) • Submark or Icon (simplified version for social icons or stamps) Delivered in multiple file formats: SVG, EPS, PNG, JPG, PDF.
🧠 Typography System
Two carefully selected font pairings — one for headings, one for body text — chosen to match your brand’s tone and ensure readability across print and digital platforms.
🎨 Brand Color Palette
A refined set of brand colors (main, accent, and neutrals), with HEX, CMYK, and RGB values to ensure consistency across platforms.
📘 Brand Guideline
A simple, easy-to-use PDF brand guide showing how to apply your logo, colors, and typography correctly — plus real-world brand mockups (e.g., business cards, social posts, packaging) to help you visualize your new identity in action.
🔁 Revisions
Up to 2 revisions per deliverable to ensure everything feels just right. Additional changes can be added for a fee.

Example projects

Lijo Gin :: Branding & Packaging Identity

Vitalia | Logo & Brand Identity

Be Proactive Group :: Logo + Brand Identity

Recommendations

(5.0)

Fernando D´Amico • Duxio

Client • Jun 2, 2025

Recommended

Working with Emma was smoother than a Notion dashboard at 2am with lo-fi beats in the background. From wireframes to final launch, he translated our chaos into clarity like some kind of digital wizard. Quick responses, smart decisions, and a great vibe made everything flow. If building a website could always be this fun and easy, we’d launch a new one every week. Emma, you're part of the Duxio lore now.

Juan Nicolás Pagliaccio

Client • Feb 15, 2024

Recommended

I had the pleasure of working with Emmanuel on a recent branding project, and I couldn't be happier with the results. They were tasked with creating a new logo and brand manual for Lijo Gin, and the outcome truly exceeded my expectations. From the very beginning, Emmanuel and Molamol Studio demonstrated a deep understanding of the project's objectives and a keen sense pf creativity. I am truly grateful for Emmanuel's dedication and expertise in bringing our brand to life.