What's included

• Brand finder

  Every project starts by defining your brand. This work includes an interview and exercises to find the heart of your brand, so we can translate it into designs.

• Logo

  A logo is a shorthand tag or identifier for your brand. I sketch and refine ideas until I have the best logo concept (or a few great choices). It will be applied to mock products to test how it would work in the “real world.” Your final set of files will have secondary logos in vertical or horizontal formats if needed, saved for print and web.

• Mini brand guide

  A 1-2 page logo usage guide with specs for the colours in your logo, used by print vendors and web developers to ensure your brand colours will match across different applications. Pantone, CMYK, RGB, and hexadecimal codes provided.