What's included

• Brand finder

  This is a consultation with you (and any stakeholders) to define your brand. As you build and promote your business, you’ll need clarity on what it should look and sound like. We’ll explore your vision, goals, audience, how you want them to feel, your company’s personality, unique strengths, and more. The resulting brief is a summary that will both keep you focused, and guide your brand’s design and messaging. This step is an essential part of every brand identity project I undertake. You can take the brief and run with it, or if you’d like to move forward with me, this cost will be applied to your full project. + 1.5 hour interview + Written brief

• Logo design

  A logo is a shorthand tag or identifier for your brand. I sketch and refine ideas until I have the best logo concept (or sometimes a couple great choices). It will be applied to mock products to test how it would work in the “real world.” Your final set of files will have secondary logos in vertical or horizontal formats if needed, for print and web.

• Colour palette

  Specifications for the colours in your logo, plus a secondary palette that coordinates. Pantone, CMYK, RGB, and hexadecimal codes provided.

• Typography

  Recommendations for brand fonts, with examples of how to use them together.

• Visual theme

  Along with a logo, fonts, and colors, brands also need shapes and lines, a certain photography or illustration style, custom patterns, or other elements that flesh out a visual theme. These ingredients will be applied to mock layouts to show how they should be used.

• Branding guidelines

  A multi-page document that describes the elements of your brand. Your team can use it to create consistent materials going forward. It includes usage rules and specs for the logo, color palette, typography, graphic elements, messaging, and any other elements that make your brand unique.