Complete Brand IdentityLorenzo Rocco
Complete Brand Identity
A complete visual system designed to make your brand recognizable wherever people encounter it.
This is ideal for you if:
You're launching a serious new business and want to build its identity properly from the beginning.
Your company is growing, but its current visual identity no longer reflects the quality, ambition or position it has reached.
Or you have a logo, but no real visual system , resulting in inconsistent communication across your website, social media, presentations, packaging or marketing.
This is the package I recommend for most growing brands.
01. Discovery
We begin by understanding the business behind the visuals.
Through a structured questionnaire and discovery session, we'll explore your:
• Business and objectives
• Audience
• Market
• Competitors
• Brand values
• Positioning
• Personality
• Current challenges
The goal is to understand not just what the brand should look like, but what it needs to communicate.
02. Research & Brand Landscape
I research your industry, competitors and visual category.
Rather than following trends, the objective is to understand the conventions of your market, identify opportunities and determine where your brand can establish its own recognizable territory.
03. Creative Direction
Research is translated into visual strategy.
We establish the principles that will guide typography, color, imagery, composition and overall visual language.
This ensures every element we create later belongs to the same idea.
04. Identity Concepts
I develop 3 original creative concepts.
Each direction is presented as the beginning of a brand system, not as an isolated logo.
You'll see the thinking behind the concept, logo, typography, color and examples of the identity in context.
Together we'll identify the strongest direction.
05. Refinement
The selected concept is developed through collaborative feedback.
Up to 3 revision rounds are included, allowing us to refine the identity while maintaining the strategic thinking behind it.
06. Complete Visual Identity
The chosen direction is expanded into a complete visual system.
Depending on the brand, this can include:
• Primary and secondary logos
• Brand mark and responsive variations
• Color system
• Typography system
• Brand patterns
• Graphic elements
• Layout principles
• Image / photography direction
• Iconographic direction
• Brand applications
The objective is simple: your brand shouldn't depend on displaying its logo to be recognizable.
07. Brand in Action
I'll demonstrate how the identity behaves across relevant real-world touchpoints.
These applications are selected according to your business and may include digital, social, print, presentation, packaging or environmental examples.
08. Brand Guidelines
You'll receive a comprehensive Brand Guidelines document explaining how to use the identity consistently.
It covers the logo system, colors, typography, visual elements, imagery and key principles behind the brand.
09. Final Delivery
All final assets are organized into a professional brand package and prepared for both digital and print use.
The result
You'll have more than a collection of visual assets.
You'll have a recognizable brand system , one that your team, designers and partners can use consistently as the business grows.
If your business has outgrown its current identity , or you want to build the brand properly from the beginning , this is the package I recommend.
FAQs
Example work
Lorenzo's other services
Starting at$4,000
Duration5 weeks
Tags
Brand Identity
Art Director
Brand Designer
Brand Strategist
Logo Designer
Service provided by
Lorenzo Rocco proNaples, Italy
- 7
- Followers
Complete Brand IdentityLorenzo Rocco
Starting at$4,000
Duration5 weeks
Tags
Brand Identity
Art Director
Brand Designer
Brand Strategist
Logo Designer
Complete Brand Identity
A complete visual system designed to make your brand recognizable wherever people encounter it.
This is ideal for you if:
You're launching a serious new business and want to build its identity properly from the beginning.
Your company is growing, but its current visual identity no longer reflects the quality, ambition or position it has reached.
Or you have a logo, but no real visual system , resulting in inconsistent communication across your website, social media, presentations, packaging or marketing.
This is the package I recommend for most growing brands.
01. Discovery
We begin by understanding the business behind the visuals.
Through a structured questionnaire and discovery session, we'll explore your:
• Business and objectives
• Audience
• Market
• Competitors
• Brand values
• Positioning
• Personality
• Current challenges
The goal is to understand not just what the brand should look like, but what it needs to communicate.
02. Research & Brand Landscape
I research your industry, competitors and visual category.
Rather than following trends, the objective is to understand the conventions of your market, identify opportunities and determine where your brand can establish its own recognizable territory.
03. Creative Direction
Research is translated into visual strategy.
We establish the principles that will guide typography, color, imagery, composition and overall visual language.
This ensures every element we create later belongs to the same idea.
04. Identity Concepts
I develop 3 original creative concepts.
Each direction is presented as the beginning of a brand system, not as an isolated logo.
You'll see the thinking behind the concept, logo, typography, color and examples of the identity in context.
Together we'll identify the strongest direction.
05. Refinement
The selected concept is developed through collaborative feedback.
Up to 3 revision rounds are included, allowing us to refine the identity while maintaining the strategic thinking behind it.
06. Complete Visual Identity
The chosen direction is expanded into a complete visual system.
Depending on the brand, this can include:
• Primary and secondary logos
• Brand mark and responsive variations
• Color system
• Typography system
• Brand patterns
• Graphic elements
• Layout principles
• Image / photography direction
• Iconographic direction
• Brand applications
The objective is simple: your brand shouldn't depend on displaying its logo to be recognizable.
07. Brand in Action
I'll demonstrate how the identity behaves across relevant real-world touchpoints.
These applications are selected according to your business and may include digital, social, print, presentation, packaging or environmental examples.
08. Brand Guidelines
You'll receive a comprehensive Brand Guidelines document explaining how to use the identity consistently.
It covers the logo system, colors, typography, visual elements, imagery and key principles behind the brand.
09. Final Delivery
All final assets are organized into a professional brand package and prepared for both digital and print use.
The result
You'll have more than a collection of visual assets.
You'll have a recognizable brand system , one that your team, designers and partners can use consistently as the business grows.
If your business has outgrown its current identity , or you want to build the brand properly from the beginning , this is the package I recommend.
FAQs
Example work
Lorenzo's other services
$4,000