I deliver the visual style, the style guide and design systems. The end product will result consistently in design, layout, workflow, typography, iconography, and accurate to the product's design principles and it's information architecture. The end product is a responsive website developed in Squarespace or Webflow.

Research & Discovery With in-depth user research and analyzing user behaviors, I learn about people's lives, hopes, and desires. My design research plan includes questionnaires, in-depth interviews, observations, auto-ethnographies, competitive analysis, task analysis, etc

Design Strategy Here, I identify opportunities for design, testing, and refine solutions. Personas and Journey maps are designed based on the information collected during the user research phase. I Apply design heuristics and sketching to produce low fidelity wireframes and high fidelity prototypes.

Visual Design & Implementation At this moment, I deliver the visual style, the style guide and design systems. The end product will result consistently in design, layout, workflow, typography, iconography, and accurate to the product's design principles and it's information architecture.