Complete Brand Kit: Strategy, Visual Identity & Guidelines by robin vieira

Complete Brand Kit: Strategy, Visual Identity & Guidelines

robin vieira

Contact for pricing

About this service

Summary

I create comprehensive brand kits that align strategy, design, and messaging. Whether you’re launching a new brand or refreshing an existing one, I craft visual identities and clear guidelines that ensure consistency and impact. My process balances creativity with strategy to help your brand connect and scale.

Process

Discovery & Briefing

Brand Strategy & Market Research

Moodboarding & Concept Development

Visual Identity Design

Messaging Framework Development

Brand Guidelines Document

Final Review & Delivery

FAQs

What if I only need a logo?
I offer logo-only packages, but I always recommend a cohesive brand kit for long-term growth.
How long does the process take?
Typical timeline is 1–6 weeks, depending on scope and feedback rounds.
Can you design social media templates too?
Yes! That can be included as an add-on or separate project.

What's included

Brand Strategy Overview
A concise brand strategy document covering mission, vision, values, and audience insights.
Logo Suite
Primary, secondary, and icon logos in all necessary file formats.
Visual Identity Guidelines
Color palette, typography, and brand imagery direction.
Messaging Framework
Core brand messaging, including tagline, voice/tone guidelines, and key phrases.
Social Media Kit
A comprehensive roadmap and stylized tone for all social media needs.

Skills and tools

Brand Designer

Brand Strategist

Digital Marketer