I help brands develop influencer marketing strategies that drive real impact—not just impressions. From sourcing and negotiating to campaign planning and performance insights, I build partnerships that convert and elevate brand storytelling.
What's included
Influencer Strategy Framework
A custom influencer marketing strategy including platform focus, target audience, creator tiers, and campaign pillars aligned to brand goals.
Creator Sourcing Criteria
A clear set of criteria and examples to guide creator vetting, ensuring alignment with your brand’s voice, values, and growth targets.
Campaign Roadmap
A 3-month (or agreed timeframe) roadmap detailing activation timelines, content themes, partnership opportunities, and engagement benchmarks.
Performance Reporting & Insights
Monthly or campaign-end report summarizing content performance, engagement metrics, ROI insights, and recommendations for optimization.
Creative Brief Development
Custom creative briefs for selected influencers to ensure on-brand content direction, messaging points, and aesthetic consistency.
Influencer Negotiation Support
Negotiation services for influencer rates, usage rights, and deliverable terms to maximize value and maintain budget alignment.
Partnership Pitch Deck
A polished, client-ready deck to pitch your influencer program to potential brand partners, sponsors, or collaborators.
I help brands develop influencer marketing strategies that drive real impact—not just impressions. From sourcing and negotiating to campaign planning and performance insights, I build partnerships that convert and elevate brand storytelling.
What's included
Influencer Strategy Framework
A custom influencer marketing strategy including platform focus, target audience, creator tiers, and campaign pillars aligned to brand goals.
Creator Sourcing Criteria
A clear set of criteria and examples to guide creator vetting, ensuring alignment with your brand’s voice, values, and growth targets.
Campaign Roadmap
A 3-month (or agreed timeframe) roadmap detailing activation timelines, content themes, partnership opportunities, and engagement benchmarks.
Performance Reporting & Insights
Monthly or campaign-end report summarizing content performance, engagement metrics, ROI insights, and recommendations for optimization.
Creative Brief Development
Custom creative briefs for selected influencers to ensure on-brand content direction, messaging points, and aesthetic consistency.
Influencer Negotiation Support
Negotiation services for influencer rates, usage rights, and deliverable terms to maximize value and maintain budget alignment.
Partnership Pitch Deck
A polished, client-ready deck to pitch your influencer program to potential brand partners, sponsors, or collaborators.