Influencer Marketing Strategy & Campaign Planningrobin vieira
I help brands develop influencer marketing strategies that drive real impact—not just impressions. From sourcing and negotiating to campaign planning and performance insights, I build partnerships that convert and elevate brand storytelling.
What's included
Influencer Strategy Framework
A custom influencer marketing strategy including platform focus, target audience, creator tiers, and campaign pillars aligned to brand goals.
Creator Sourcing Criteria
A clear set of criteria and examples to guide creator vetting, ensuring alignment with your brand’s voice, values, and growth targets.
Campaign Roadmap
A 3-month (or agreed timeframe) roadmap detailing activation timelines, content themes, partnership opportunities, and engagement benchmarks.
Performance Reporting & Insights
Monthly or campaign-end report summarizing content performance, engagement metrics, ROI insights, and recommendations for optimization.
Creative Brief Development
Custom creative briefs for selected influencers to ensure on-brand content direction, messaging points, and aesthetic consistency.
Influencer Negotiation Support
Negotiation services for influencer rates, usage rights, and deliverable terms to maximize value and maintain budget alignment.
Partnership Pitch Deck
A polished, client-ready deck to pitch your influencer program to potential brand partners, sponsors, or collaborators.
FAQs
I specialize in Instagram, TikTok, YouTube, and emerging creator platforms, tailoring strategies to your brand’s audience and goals.
Absolutely. I handle rate negotiations, usage rights, and deliverable agreements to ensure fair value and brand alignment.
Yes. I manage all communication, content approvals, and timelines so you can focus on big-picture results.
Outdoor, wellness, endurance sports, and lifestyle—but I’m happy to discuss custom strategies for other niches.
Yes. Strategy is only valuable if it moves the needle. I can assist with planning and execution or hand off a ready-to-use plan to your team.
That’s the goal! I bring years of vetting talent, reviewing performance metrics, and crafting briefs that set creators—and your brand—up for success.
Contact for pricing
Tags
AspireIQ
Instagram
TikTok
Upfluence
YouTube
Influencer Marketing Manager
Service provided by
robin vieira Bend, USA
- 1
- Followers
Influencer Marketing Strategy & Campaign Planningrobin vieira
Contact for pricing
Tags
AspireIQ
Instagram
TikTok
Upfluence
YouTube
Influencer Marketing Manager
I help brands develop influencer marketing strategies that drive real impact—not just impressions. From sourcing and negotiating to campaign planning and performance insights, I build partnerships that convert and elevate brand storytelling.
What's included
Influencer Strategy Framework
A custom influencer marketing strategy including platform focus, target audience, creator tiers, and campaign pillars aligned to brand goals.
Creator Sourcing Criteria
A clear set of criteria and examples to guide creator vetting, ensuring alignment with your brand’s voice, values, and growth targets.
Campaign Roadmap
A 3-month (or agreed timeframe) roadmap detailing activation timelines, content themes, partnership opportunities, and engagement benchmarks.
Performance Reporting & Insights
Monthly or campaign-end report summarizing content performance, engagement metrics, ROI insights, and recommendations for optimization.
Creative Brief Development
Custom creative briefs for selected influencers to ensure on-brand content direction, messaging points, and aesthetic consistency.
Influencer Negotiation Support
Negotiation services for influencer rates, usage rights, and deliverable terms to maximize value and maintain budget alignment.
Partnership Pitch Deck
A polished, client-ready deck to pitch your influencer program to potential brand partners, sponsors, or collaborators.
FAQs
I specialize in Instagram, TikTok, YouTube, and emerging creator platforms, tailoring strategies to your brand’s audience and goals.
Absolutely. I handle rate negotiations, usage rights, and deliverable agreements to ensure fair value and brand alignment.
Yes. I manage all communication, content approvals, and timelines so you can focus on big-picture results.
Outdoor, wellness, endurance sports, and lifestyle—but I’m happy to discuss custom strategies for other niches.
Yes. Strategy is only valuable if it moves the needle. I can assist with planning and execution or hand off a ready-to-use plan to your team.
That’s the goal! I bring years of vetting talent, reviewing performance metrics, and crafting briefs that set creators—and your brand—up for success.
Contact for pricing