Influencer Marketing Strategy & Campaign Planning by robin vieira

Influencer Marketing Strategy & Campaign Planning

robin vieira

Contact for pricing

About this service

Summary

I help brands develop influencer marketing strategies that drive real impact—not just impressions. From sourcing and negotiating to campaign planning and performance insights, I build partnerships that convert and elevate brand storytelling.

Process

Step 1: Discovery Call

We’ll kick off with a call to align on your goals, audience, budget, and brand voice.

Step 2: Strategy Development

I’ll create a custom influencer marketing strategy, including sourcing criteria, content direction, and KPIs.

Step 3: Influencer Sourcing & Vetting

I’ll identify potential partners and vet them for alignment, reach, and engagement quality.

Step 4: Negotiation & Briefing

I’ll handle outreach, negotiate rates/terms, and prepare creative briefs for the influencers.

Step 5: Campaign Management

I oversee content development, approvals, and scheduling to ensure everything stays on track.

Step 6: Reporting & Insights

Post-campaign, I provide performance reporting and insights to optimize future partnerships.

FAQs

What platforms do you specialize in for influencer campaigns?
I specialize in Instagram, TikTok, YouTube, and emerging creator platforms, tailoring strategies to your brand’s audience and goals.
Can you also help with influencer negotiations?
Absolutely. I handle rate negotiations, usage rights, and deliverable agreements to ensure fair value and brand alignment.
Do you manage the influencer relationships directly?
Yes. I manage all communication, content approvals, and timelines so you can focus on big-picture results.
What industries do you have the most experience in?
Outdoor, wellness, endurance sports, and lifestyle—but I’m happy to discuss custom strategies for other niches.
Will you also help us actually execute the strategy?
Yes. Strategy is only valuable if it moves the needle. I can assist with planning and execution or hand off a ready-to-use plan to your team.
Can you help us avoid influencer partnerships that flop?
That’s the goal! I bring years of vetting talent, reviewing performance metrics, and crafting briefs that set creators—and your brand—up for success.

What's included

Influencer Strategy Framework
A custom influencer marketing strategy including platform focus, target audience, creator tiers, and campaign pillars aligned to brand goals.
Creator Sourcing Criteria
A clear set of criteria and examples to guide creator vetting, ensuring alignment with your brand’s voice, values, and growth targets.
Campaign Roadmap
A 3-month (or agreed timeframe) roadmap detailing activation timelines, content themes, partnership opportunities, and engagement benchmarks.
Performance Reporting & Insights
Monthly or campaign-end report summarizing content performance, engagement metrics, ROI insights, and recommendations for optimization.
Creative Brief Development
Custom creative briefs for selected influencers to ensure on-brand content direction, messaging points, and aesthetic consistency.
Influencer Negotiation Support
Negotiation services for influencer rates, usage rights, and deliverable terms to maximize value and maintain budget alignment.
Partnership Pitch Deck
A polished, client-ready deck to pitch your influencer program to potential brand partners, sponsors, or collaborators.