Website Copy That Gets Your Business Found by Your Prospects

Ria Ghose

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About this service

Summary

A business’ website remains an important sales tool for bringing new prospects to the site and generating leads. Neither writing a few lines nor inundating readers with jargon works well. My method relies on research, discussions, and analysis to determine what will work best for your readers, from competitor analysis and SEO research to content structure, writing, and editing.

What's included

Site Audit, SEO Research, and Competitor Analysis
- Carry out competitor analysis to pin down industry best practices. - Conduct a thorough site audit to determine whitespaces and opportunities. - Conduct SEO research to identify best longtail keywords.
Create UX/UI Focused Website Page and Copy Structure
-Determine how to restructure website pages for best user experience. -Establish a copy structure that’s valuable for readers and SEO. -Narrow down top longtail keywords for each page.
Write and Edit User-Friendly Copy Embedding SEO Keywords
-Write the first draft based on research, interviews, discussions, and SEO. -Edit copy based on feedback. -Do a final read through and publish.

Example projects