What's included

• Zero in on the Best Topics that Matches the Purpose

  - Research industry pain points, concerns, issues that prospects want to know about. - Interview subject matter experts within the business. - Conduct topic research and determine best topics for long-form content.

• Conduct Extensive Topic Research and Outline Content

  - Review internal materials and conduct web search to learn every aspect of the topic. - Broadly outline the long-form content to make it accessible to readers.

• Create a Downloadable Leadgen Long-Form Content

  - Write the first draft pulling together all interviews, research, and other materials. - Address industry issues and concerns, including valuable information for the prospect. - Make the copy accessible to readers so they are not overwhelmed by the length. - Edit and finalize copy based on feedback.