What's included

• Campaign Strategy Development

  The deliverables encompass conducting thorough market research to comprehend the target audience, competitors, and industry trends, as well as defining clear, measurable objectives for each platform, such as brand awareness, lead generation, and sales.

• Creative Assets

  We specialize in crafting compelling and concise ad copy tailored to each platform's audience, designing eye-catching visuals and videos optimized for Facebook, Instagram, and TikTok formats, and creating multiple versions of ads to conduct A/B testing on different visuals, messages, and CTAs.

• Audience Targeting

  We excel in defining and segmenting the audience based on age, gender, location, and interests for precise demographic targeting, utilizing user behavior and engagement patterns to refine audience segments for effective behavioral targeting, and creating lookalike audiences to expand reach to potential customers similar to existing ones.

• Ad Setup and Management

  The deliverables include setting up and integrating ads across Facebook, Instagram, and TikTok ad managers, strategically allocating budget across platforms and campaigns to maximize ROI, and planning and scheduling ads to run at optimal times for target audience engagement.

• Performance Tracking and Reporting

  Continuous monitoring of key performance indicators (KPIs) such as impressions, clicks, CTR, conversions, and CPA, providing detailed weekly reports on ad performance with insights and recommendations, and making real-time adjustments to campaigns based on performance data to improve results.

• Optimization and Scaling

  Regularly optimizing campaigns by refining targeting, creative assets, and bidding strategies, identifying high-performing ads and scaling them to increase reach and impact, and implementing retargeting strategies to re-engage users who have interacted with the brand.

• Compliance and Best Practices

  The deliverables include ensuring all ads comply with platform-specific advertising policies and guidelines, as well as following best practices for each platform to enhance ad effectiveness and user experience. Note: Each deliverable is tailored to leverage the unique features and audience dynamics of Facebook, Instagram, and TikTok to achieve the best possible outcomes.