Marketing Audit and Strategy
Jovy Merryl
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About this service
Summary
What's included
Marketing Audit Report
We offer a comprehensive analysis of current marketing efforts, identification of strengths, weaknesses, opportunities, and threats (SWOT analysis), detailed evaluation of marketing channels, campaigns, and performance metrics, competitor analysis and market positioning assessment, and recommendations for improvements and optimization.
Brand Revamp Plan
We provide updated brand identity guidelines, including logo, color scheme, typography, and visual elements, revised brand messaging and tone of voice, and an implementation plan for rebranding across all marketing materials and digital platforms.
Content Strategy
We offer a content calendar with planned topics, formats, and publication dates, guidelines for content creation including target audience, key messages, and branding requirements, and recommendations for blog posts, social media updates, email newsletters, and other content types.
Web Design and UX Recommendations
We deliver wireframes and design mockups for a revamped website, user experience (UX) improvements to enhance navigation, engagement, and conversion rates, and an SEO audit and optimization plan to improve search engine rankings.
Annual Marketing Plan
We provide a detailed calendar of annual marketing activities, including key campaigns, promotions, and events, along with budget allocation and resource planning, and key performance indicators (KPIs) and metrics for tracking progress and success.
Lead Acquisition Strategy
We offer tactics for attracting and converting potential customers through targeted advertising, SEO, and content marketing, recommendations for lead generation tools and technologies, and a funnel optimization plan to improve lead nurturing and conversion rates.
Monetization Strategy
We provide revenue generation tactics through various channels, including e-commerce, advertising, and partnerships, along with a pricing strategy and sales funnel analysis, and recommendations for upselling, cross-selling, and customer retention.
Engagement Campaign Plan
We deliver campaign ideas and execution plans to increase customer interaction and loyalty, an email marketing strategy including segmentation, automation, and personalization, as well as social media and influencer partnership strategies to boost engagement and reach.
Performance Tracking and Reporting
We provide dashboards and reporting tools to monitor and analyze marketing performance, conduct regular performance review meetings and reports, and implement a continuous improvement plan based on data-driven insights.
Skills and tools
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