Marketing Audit and Strategy

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About this service

Summary

We offer a comprehensive digital marketing audit and strategy tailored to your brand's needs, including content planning, web design, lead acquisition, and monetization. What sets us apart is our holistic approach, combining detailed audits, innovative branding revamps, and data-driven strategies to drive significant growth and engagement.

What's included

  • Marketing Audit Report

    We offer a comprehensive analysis of current marketing efforts, identification of strengths, weaknesses, opportunities, and threats (SWOT analysis), detailed evaluation of marketing channels, campaigns, and performance metrics, competitor analysis and market positioning assessment, and recommendations for improvements and optimization.

  • Brand Revamp Plan

    We provide updated brand identity guidelines, including logo, color scheme, typography, and visual elements, revised brand messaging and tone of voice, and an implementation plan for rebranding across all marketing materials and digital platforms.

  • Content Strategy

    We offer a content calendar with planned topics, formats, and publication dates, guidelines for content creation including target audience, key messages, and branding requirements, and recommendations for blog posts, social media updates, email newsletters, and other content types.

  • Web Design and UX Recommendations

    We deliver wireframes and design mockups for a revamped website, user experience (UX) improvements to enhance navigation, engagement, and conversion rates, and an SEO audit and optimization plan to improve search engine rankings.

  • Annual Marketing Plan

    We provide a detailed calendar of annual marketing activities, including key campaigns, promotions, and events, along with budget allocation and resource planning, and key performance indicators (KPIs) and metrics for tracking progress and success.

  • Lead Acquisition Strategy

    We offer tactics for attracting and converting potential customers through targeted advertising, SEO, and content marketing, recommendations for lead generation tools and technologies, and a funnel optimization plan to improve lead nurturing and conversion rates.

  • Monetization Strategy

    We provide revenue generation tactics through various channels, including e-commerce, advertising, and partnerships, along with a pricing strategy and sales funnel analysis, and recommendations for upselling, cross-selling, and customer retention.

  • Engagement Campaign Plan

    We deliver campaign ideas and execution plans to increase customer interaction and loyalty, an email marketing strategy including segmentation, automation, and personalization, as well as social media and influencer partnership strategies to boost engagement and reach.

  • Performance Tracking and Reporting

    We provide dashboards and reporting tools to monitor and analyze marketing performance, conduct regular performance review meetings and reports, and implement a continuous improvement plan based on data-driven insights.


Skills and tools

Marketing Strategist
Business Strategist
ClickUp
Google Ads
Google Analytics
Looker
SEMrush

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